Course Syllabus
Module 1 Online Lead Generation
- Intro to Social Media Digital Marketing
- Online Lead Generation prt1
- Online Lead Generation prt2
- Lead Examples
- Live Streaming Video for Leads
- Lead Generation
- Using Your Customers
- Be Ready
Module 2 Facebook, LinkedIn, and YouTube 101
- Create a Facebook Business Page
- Facebook Setup
- Marketing in Facebook Groups
- Messenger Bots
- More on Messenger
- Facebook Video using InShot
- Repurposing
- Setting Up LinkedIn Pro le
- Benefits of YouTube
Module 3 List Building & Email Marketing
- Email List prt1
- Email List prt2
- MailChimp prt1
- MailChimp prt2
- Email Content Ideas
- Email summary
Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps
- Canva Image Creation
- Making a video with your phone
- InShot video
- Purpose Video Marketing
- Transcribing Video
- Word Swag
- Ripl
- Instagram prt1
- Instagram prt2
- Instagram prt3
Module 5 Sales Funnels
- Click Funnel prt1
- Click Funnel prt2
- Funnel Building prt1
- Funnel Building prt2
Module 6 Apps & Tools Review
- Social Media apps
- Podcasting
- Customer Value Letter
- Tips and Tricks
- Fiverr
- Outro
This Digital Marketing Certification Course transforms you into a complete digital marketer with expertise in top domains like search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Become industry-ready learning the latest tools, working on real-world projects, and attending Masterclasses from the Facebook team.
This online digital marketing certification course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 30 digital marketing tools extensive project experience and Mimic Pro simulations to make you job-ready.
After you have completed this digital marketing training program, you will receive a digital marketing certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.
Social media used to be a way to find new friends, reconnect with old ones, and stay connected with current ones. Along the way some very creative and business-minded individuals have capitalized on the ability to connect with new people worldwide.
They have turned regular profiles into business accounts, and in turn most major platforms adapted with features that make it easier to drive traffic to websites or to make sales directly through the platform.
Those who did it right were able to create off-the-charts results. Which is why we, Vision Paradox, created Social Media Marketing 101. Throughout the years we’ve had the pleasure of working with brands such as Max Amini, developing his social strategy and selling out his shows all over the world to tech companies like Festiie, where we got them 3,000 new Facebook likes, 1.2 million views on their video, and 1200 new email leads in 6 days.
In this course you’ll be learning how to:
- Identify your audiences for each platform, and post the right kind of content that your audiences will respond to.
- Post meaningful and aesthetically pleasing content that can grab the attention of potential followers.
- Find ways to efficiently schedule content posting on each platform.
- Master each platform and effectively leverage each one to drive up sales or promote a product.
- Keep your finger off that BOOST button. There are better ways to increase the visibility for each post.
- Formulate copy that is compelling, meaningful and brand-compliant.
- Find which platform is better for your business or brand
- Create months worth of content for all platforms.
Who this course is for:
- People who want a smart and intentional approach to social media
- Anyone who feels confused about what to post on Instagram, YouTube, Facebook, or Twitter
- People who’ve spent countless hours trying to figure out social media, but still feel lost
- Anyone who’s frustrated with how much time it takes to do social media marketing
- People who want to understand how social media marketing works before outsourcing it
- People who don’t know where to start their social media marketing
- Small business owners
- Personal Brands
- Start Ups
- Clothing Brands
- Anyone who’s never used a social platform