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Social Media & Digital Marketing 101

Course Description

5 Hours 43 Minutes

43 Course Videos

The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools and apps.

In this course, students take a deep dive into how to generate ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms  like emails, blogging, video and making them all work together.

What you will learn:

This course includes 6 hours of instruction and 43 videos. Students will learn how to setup business Facebook pages, use Facebook groups to generate leads and live video topics. The instructors will take a step by step look at setting up each part of the pages to its max and how to attract your ideal customer/client and get them to follow you and eventually do business with you.

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Course Syllabus

Module 1 Online Lead Generation

  1. Intro to Social Media Digital Marketing
  2. Online Lead Generation prt1
  3. Online Lead Generation prt2
  4. Lead Examples
  5. Live Streaming Video for Leads
  6. Lead Generation
  7. Using Your Customers
  8. Be Ready

Module 2 Facebook, LinkedIn, and YouTube 101

  1. Create a Facebook Business Page
  2. Facebook Setup
  3. Marketing in Facebook Groups
  4. Messenger Bots
  5. More on Messenger
  6. Facebook Video using InShot
  7. Repurposing
  8. Setting Up LinkedIn Pro le
  9. Benefits of YouTube

Module 3 List Building & Email Marketing

  1. Email List prt1
  2. Email List prt2
  3. MailChimp prt1
  4. MailChimp prt2
  5. Email Content Ideas
  6. Email summary

Module 4 Creating Social Media Content and Marketing Materials with Canva and other Apps

  1. Canva Image Creation
  2. Making a video with your phone
  3. InShot video
  4. Purpose Video Marketing
  5. Transcribing Video
  6. Word Swag
  7. Ripl
  8. Instagram prt1
  9. Instagram prt2
  10. Instagram prt3

Module 5 Sales Funnels

  1. Click Funnel prt1
  2. Click Funnel prt2
  3. Funnel Building prt1
  4. Funnel Building prt2

Module 6 Apps & Tools Review

  1. Social Media apps
  2. Podcasting
  3. Customer Value Letter
  4. Tips and Tricks
  5. Fiverr
  6. Outro

This Digital Marketing Certification Course transforms you into a complete digital marketer with expertise in top domains like search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Become industry-ready learning the latest tools, working on real-world projects, and attending Masterclasses from the Facebook team.

This online digital marketing certification course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 30 digital marketing tools extensive project experience and Mimic Pro simulations to make you job-ready.

After you have completed this digital marketing training program, you will receive a digital marketing certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

Social media used to be a way to find new friends, reconnect with old ones, and stay connected with current ones. Along the way some very creative and business-minded individuals have capitalized on the ability to connect with new people worldwide.

They have turned regular profiles into business accounts, and in turn most major platforms adapted with features that make it easier to drive traffic to websites or to make sales directly through the platform.

Those who did it right were able to create off-the-charts results. Which is why we, Vision Paradox, created Social Media Marketing 101. Throughout the years we’ve had the pleasure of working with brands such as Max Amini, developing his social strategy and selling out his shows all over the world to tech companies like Festiie, where we got them 3,000 new Facebook likes, 1.2 million views on their video, and 1200 new email leads in 6 days.

In this course you’ll be learning how to:

  1. Identify your audiences for each platform, and post the right kind of content that your audiences will respond to.
  2. Post meaningful and aesthetically pleasing content that can grab the attention of potential followers.
  3. Find ways to efficiently schedule content posting on each platform.
  4. Master each platform and effectively leverage each one to drive up sales or promote a product.
  5. Keep your finger off that BOOST button. There are better ways to increase the visibility for each post.
  6. Formulate copy that is compelling, meaningful and brand-compliant.
  7. Find which platform is better for your business or brand
  8. Create months worth of content for all platforms.

Who this course is for:

  1. People who want a smart and intentional approach to social media
  2. Anyone who feels confused about what to post on Instagram, YouTube, Facebook, or Twitter
  3. People who’ve spent countless hours trying to figure out social media, but still feel lost
  4. Anyone who’s frustrated with how much time it takes to do social media marketing
  5. People who want to understand how social media marketing works before outsourcing it
  6. People who don’t know where to start their social media marketing
  7. Small business owners
  8. Personal Brands
  9. Start Ups
  10. Clothing Brands
  11. Anyone who’s never used a social platform

From: $14.99 / month

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course Syllabus
  • Vast selection of courses and labs Access
  • Unlimited access from all devices
  • Learn from industry expert instructors
  • Assessment quizzes and monitor progress
  • Vast selection of courses and labs Access
  • Blended Learning with Virtual Classes
  • Access to new courses every quarter
  • 100% satisfaction guarantee

You Will Get Certification After Completetion This Course.

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Frequently Asked Questions

How does online education work on a day-to-day basis?
Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.
Is online education as effective as face-to-face instruction?
Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.
Do employers accept online degrees?
All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.
Is online education more conducive to cheating?
The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.
How do I know if online education is right for me?
Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
What technical skills do online students need?
Our platform typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.

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