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Social Media

Course Description

9 Hours 44 Minutes

145 Course Videos

Social Media is the new word of mouth, and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes 10 hours of training covering Facebook, Twitter, Linkedin, Reddit, Pinterest and many others.

What will you learn:

Our social media course includes 10 hours of training and 145 videos.  Throughout the course, students will learn how to set up Google accounts, how to use Twitter, using Facebook for a business and more information on why learning Facebook for a business is so important.


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Course Syllabus

Module 1.0 Introduction

  1. Social Media Introduction
  2. Creating A Google Account
  3. Setting Up Your Twitter Account
  4. Getting Your Twitter House In Order
  5. Why Facebook For Your Business
  6. Using Facebook As A Business
  7. Setting Up Your Business Page
  8. Setting Your Cover Photo
  9. Tying It All Together
  10. Tip-Adding Admins In Facebook

Module 2.0 Adjusting Your Facebook Settings

  1. Adjusting Your Settings-Part1
  2. Adjusting Your Settings-Part2
  3. Adjusting Your Settings-Part3
  4. Updating Your Page Info-Part1
  5. Updating Your Page Info-Part2
  6. Tips For Getting 25 Likes
  7. Using Facebook As Your Business Page

Module 3.0 Posting on Facebook

  1. What Kind Of Person Would Your Business Be
  2. How To Post To Facebook
  3. What To Post
  4. Sharing Posts
  5. Sharing Links
  6. Pinning And Highlighting With Posts
  7. Tips For GeneratingTraffic
  8. Getting Notifications And Staying In Clients News Feed
  9. Comment Moderation
  10. The Activity Log-Where Do Hidden Posts Go
  11. Scheduling Posts

Module 4.0 Facebook Advertising

  1. Intro To Facebook Advertising
  2. Setup Advertising Account
  3. Types Of Advertising On Facebook
  4. Ad Testing
  5. Choosing Our Audience-Location
  6. Choosing Our Audience-Age And Gender
  7. Choosing Our Audience-Precise Interests
  8. Choosing Our Audience-Broad Categories
  9. Choosing Our Audience-Connections
  10. Choosing Our Audience-Advanced Targeting Options
  11. Choosing Our Audience-Campaign And Budget
  12. Other Types Of Ads-Part1
  13. Other Types Of Ads-Part2
  14. Ad Campaign Manager-Part1
  15. Ad Campaign Manager-Part2
  16. Outside URLs
  17. Building Ad Text
  18. News Feed Format And Creating Your Audience
  19. Campaign Pricing And Schedule
  20. Ad Campaign Tracker

Module 5.0 Facebook Insights

  1. Facebook Insights-Overview Intro
  2. Analyzing Page Posts
  3. Engaged Users
  4. Talking About This
  5. Virality
  7. Reach
  8. Reach And Frequency
  9. Page Visits
  10. Talking About This
  11. Conclusion

Module 6.0 Facebook Analytics

  1. 6.0 New Facebook Analytics Overview
  2. New Facebook Analytics Overview
  3. Page Likes
  4. 6.1 Page Likes
  5. Post Reach
  6. 6.2 Post Reach
  7. 6.3 Page Visits
  8. Page Visits
  9. Posts
  10. 6.4 Posts
  11. People
  12. 6.5 People

Module 7.0 Twitter

  1. Limiting the Number Of Actions
  2. Setting Your Twitter Preferences
  3. Finish Setting Up Your Profile
  4. Twitter Widgets
  5. Who To Follow
  6. Connect
  7. Bringing Followers From Facebook
  8. Intro To Hashtags
  9. Examples Of Hashtags
  10. Monitoring Whats Going On
  11. Using Twitter For Social Listening
  12. Social Media Tips
  13. Hashtags Across Social Media

Module 8.0 Pinterest

  1. Overview Of Pinterest
  2. How Does Pinterest Relate To Your Business
  3. Industry Specific Sites
  4. The Uses of Pinterest
  5. Conclusion Of Pinterest

Module 9.0 Reddit

  1. Introduction To Reddit
  2. The Rules Of Reddit

Module 10.0 Tumblr

  1. Tumblr Introduction
  2. Setting Up A Tumblr
  3. Dashboard
  4. Posting To Tumblr
  5. Testing Your Post
  6. URL Post
  7. Chat Post
  8. Audio On Tumblr
  9. Video On Tumblr
  10. Tumblr Conclusion

Module 11.0 LinkedIn

  1. Introduction To LinkedIn
  2. Overview Of The Interface And Settings
  3. Open Link Settings
  4. LinkedIn Groups
  5. Adding And Removing Applications
  6. Basic Account Settings
  7. Updating Your Public Profile
  8. LinkedIn Connections Groups And Pages
  9. LinkedIn Channels And Today
  10. Advertising On LinkedIn

Module 12.0 Google+ and Youtube

  1. Introduction To Google Plus
  2. Overview Of The Interface
  3. Setting Up A Google Plus Page
  4. Linking Your Other Social Networks
  5. Linking Your Website To Your Google Plus Page
  6. Review Of Your Google Plus Dashboard
  7. Notification Settings For Google Plus
  8. Photo Settings In Google Plus
  9. Google Plus And YouTube
  10. YouTube Advanced Settings
  11. Interface For Uploaded Video
  12. Sharing Videos Across Your Social Network
  13. Updating Your About Section
  14. Quick Recap Of Everything Covered So Far

Module 13.0 Best Practices

  1. Determine Your Goals
  2. Create Your Persona Or Voice
  3. Decide On Your Platforms
  4. Establishing A Social Media Manager
  5. Coordinate With Customer Service
  6. Create A Predetermined Crisis Management Plan
  7. Stick To The Script
  8. Building Relationships With The Media
  9. Find Your Evangelist
  10. Stay Informed-Part1
  11. Stay Informed-Part2

Module 14.0 Additional Tools

  1. Bitly
  2. Woobox-Part1
  3. Woobox-Part2
  4. Hoot Suite-Part1
  5. Hoot Suite-Part2
  6. Storify
  7. Social Media Rules And Tips
  8. Tweet deck-Boolean Search
  9. Social Media Conclusion

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You Will Get Certification After Completetion This Course.

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Frequently Asked Questions

How does online education work on a day-to-day basis?
Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.
Is online education as effective as face-to-face instruction?
Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.
Do employers accept online degrees?
All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.
Is online education more conducive to cheating?
The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.
How do I know if online education is right for me?
Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
What technical skills do online students need?
Our platform typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.