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Marketing with Google and YouTube

Course Description

46 Minutes

20 Course Videos

Social Media is the new word of mouth, and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites.  In this course, students will learn how Google and YouTube play an important role in the field of marketing.

What you will learn:

This course includes an hour of training and 20 instructional videos.  Throughout the course, students will learn Google Plus, how to link social networks together, YouTube settings and more.


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Course Syllabus

Marketing with Google and YouTube

  1. Introduction To Google Plus
  2. Overview Of The Interface
  3. Setting Up A Google Plus Page
  4. Linking Your Other Social Networks
  5. Linking Your Website To Your Google Plus Page
  6. Review Of Your Google Plus Dashboard
  7. Notification Settings For Google Plus
  8. Photo Settings In Google Plus
  9. Google Plus And YouTube
  10. YouTube Advanced Settings
  11. Interface For Uploaded Videos
  12. Sharing Videos Across Your Social Network
  13. Updating Your About Section
  14. Quick Recap Of Everything Covered So Far

YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos content on a company’s YouTube channel or using YouTube ads.

Often overlooked by social media marketers, YouTube provides countless marketing opportunities for a business. With over two billion logged-in monthly users globally with hours of video on the site. It ranks as the most the largest search engine platform next to Google.

As one of the most visited websites in the world (2nd to Google) with over 2 billion users every month, 68% of users make “purchasing decisions” over YouTube, which is why businesses have been doubling their advertising in YouTube channels over the past 2 years.

As videos known as content creation for YouTube are an extremely powerful medium as a social media platform, more companies and influencers are using YouTube to grow their brand either through advertising or content marketing to reach a wider audience.

Create expert videos under our supervision in our dedicated studio and learn the basics of videography, lighting and sound through a practical approach. Besides teaching you how to create and promote your own channel, audience growth, and increase subscriber count.

This course will also train you to manage different YouTube marketing campaigns, affiliate, video thumbnails, channel subscribers, ads training and sponsor ads to get you set up for YouTube monetization.

This course is designed for people who have some level of knowledge in YouTube but would like to build confidence with practical skills using YouTube marketing in the business workplace or to build your personal brand as an influencer.

This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects in YouTube Marketing, step by step will become a YouTube Marketing Manager or an Influencer.

Get certified through our online courses and learn the techniques used to create effective videos and drive subscription and viewership, while measuring the effectiveness of your YouTube marketing strategy with various analytics.

Even at a beginner level of a YouTube content creator, our practical training sessions will expose you to the latest tools, techniques and strategies used, providing you with a depth of knowledge to access to get ahead of your competitors, increasing channel growth and viewership.

YouTube is a great place to market a product or service and generate ad revenue. Join Anson Alexander to learn the secrets of starting and maintaining a successful and profitable YouTube channel. First, learn how to set up a business account in YouTube Studio and discover strategies for producing video content optimized for discovery and ad placement.

Then explore different monetization strategies, from joining the YouTube Partner Program to selling merchandise directly to subscribers. You can also learn how to customize your YouTube channel page to fit your brand, and apply tried-and-true SEO techniques to help your videos reach the top of search results. Finally, Anson shows how to use YouTube Analytics to better guide your content strategy moving forward.

YouTube has become a critical marketing tool for any type and size of business because of its omnipresence. Ease of importing and uploading video content made it seamless to incorporate YouTube marketing into any kind of marketing strategy.

With an incredible reach that YouTube provides, you can precise the ‘audience targeting’ based on demographics, location, interests, devices used to view and time of day. Video content captures audience’s attention more effectively than text. According to YouTube statistics 2017 from Fortunelords, an average mobile viewing session on YouTube lasts for more than 40 minutes.

Using right keywords can optimize your content on videos. This will enable your videos to appear on Google search for a related query entered by users. Publish high-quality and related content on your website and create videos on YouTube which are in harmony with your content. This will build backlinks to your website and results in more authority for your website.

Understanding how the platform works is crucial to your marketing strategy. Our YouTube Marketing and Optimisation training will help get you started and build a sustainable audience for your brand. Whether you are looking to boost brand awareness, change brand perceptions, launch a new product or increase sales, this course will help you tap into the digital audience in a smart way. We’ll teach you how to build an effective content strategy and content plan and how to optimize your videos properly for organic discovery.

From: $14.99 / month

  • Vast selection of courses and labs Access
  • Unlimited access from all devices
  • Learn from industry expert instructors
  • Assessment quizzes and monitor progress
  • Vast selection of courses and labs Access
  • Blended Learning with Virtual Classes
  • Access to new courses every quarter
  • 100% satisfaction guarantee

You Will Get Certification After Completetion This Course.

Instructor Led Lectures
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Visual Demonstrations, Educational Games & Flashcards
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Mobile Optimization & Progress Tracking
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Practice Quizzes And Exams
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World Class Learning Management System
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Frequently Asked Questions

How does online education work on a day-to-day basis?
Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.
Is online education as effective as face-to-face instruction?
Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.
Do employers accept online degrees?
All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.
Is online education more conducive to cheating?
The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.
How do I know if online education is right for me?
Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
What technical skills do online students need?
Our platform typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.