Social Media is the new word of mouth, and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. In this course, students will learn how Google and YouTube play an important role in the field of marketing.
What you will learn:
This course includes an hour of training and 20 instructional videos. Throughout the course, students will learn Google Plus, how to link social networks together, YouTube settings and more.
YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos content on a company’s YouTube channel or using YouTube ads.
Often overlooked by social media marketers, YouTube provides countless marketing opportunities for a business. With over two billion logged-in monthly users globally with hours of video on the site. It ranks as the most the largest search engine platform next to Google.
As one of the most visited websites in the world (2nd to Google) with over 2 billion users every month, 68% of users make “purchasing decisions” over YouTube, which is why businesses have been doubling their advertising in YouTube channels over the past 2 years.
As videos known as content creation for YouTube are an extremely powerful medium as a social media platform, more companies and influencers are using YouTube to grow their brand either through advertising or content marketing to reach a wider audience.
Create expert videos under our supervision in our dedicated studio and learn the basics of videography, lighting and sound through a practical approach. Besides teaching you how to create and promote your own channel, audience growth, and increase subscriber count.
This course will also train you to manage different YouTube marketing campaigns, affiliate, video thumbnails, channel subscribers, ads training and sponsor ads to get you set up for YouTube monetization.
This course is designed for people who have some level of knowledge in YouTube but would like to build confidence with practical skills using YouTube marketing in the business workplace or to build your personal brand as an influencer.
This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects in YouTube Marketing, step by step will become a YouTube Marketing Manager or an Influencer.
Get certified through our online courses and learn the techniques used to create effective videos and drive subscription and viewership, while measuring the effectiveness of your YouTube marketing strategy with various analytics.
Even at a beginner level of a YouTube content creator, our practical training sessions will expose you to the latest tools, techniques and strategies used, providing you with a depth of knowledge to access to get ahead of your competitors, increasing channel growth and viewership.
YouTube is a great place to market a product or service and generate ad revenue. Join Anson Alexander to learn the secrets of starting and maintaining a successful and profitable YouTube channel. First, learn how to set up a business account in YouTube Studio and discover strategies for producing video content optimized for discovery and ad placement.
Then explore different monetization strategies, from joining the YouTube Partner Program to selling merchandise directly to subscribers. You can also learn how to customize your YouTube channel page to fit your brand, and apply tried-and-true SEO techniques to help your videos reach the top of search results. Finally, Anson shows how to use YouTube Analytics to better guide your content strategy moving forward.
YouTube has become a critical marketing tool for any type and size of business because of its omnipresence. Ease of importing and uploading video content made it seamless to incorporate YouTube marketing into any kind of marketing strategy.
With an incredible reach that YouTube provides, you can precise the ‘audience targeting’ based on demographics, location, interests, devices used to view and time of day. Video content captures audience’s attention more effectively than text. According to YouTube statistics 2017 from Fortunelords, an average mobile viewing session on YouTube lasts for more than 40 minutes.
Using right keywords can optimize your content on videos. This will enable your videos to appear on Google search for a related query entered by users. Publish high-quality and related content on your website and create videos on YouTube which are in harmony with your content. This will build backlinks to your website and results in more authority for your website.
Understanding how the platform works is crucial to your marketing strategy. Our YouTube Marketing and Optimisation training will help get you started and build a sustainable audience for your brand. Whether you are looking to boost brand awareness, change brand perceptions, launch a new product or increase sales, this course will help you tap into the digital audience in a smart way. We’ll teach you how to build an effective content strategy and content plan and how to optimize your videos properly for organic discovery.
You Will Get Certification After Completetion This Course.