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Marketing with Google and YouTube

Closed Caption

Certificate

Dedicated Tutors

20 Course Videos
46 Minutes
1 Test Questions

Marketing with Google and YouTube

Course Highlights

Closed Caption

Certificate

Dedicated Tutors

46 Minutes
20 Course Videos

Marketing with Google and YouTube

Course Description

46 Minutes

20 Course Videos

Marketing with Google and YouTube

The Marketing with Google and YouTube program is designed for marketing professionals, business owners, and entrepreneurs who want to harness the power of Google and YouTube to enhance their marketing efforts. This comprehensive program covers essential strategies and tools for leveraging Google’s advertising platform and YouTube’s video marketing capabilities to reach and engage with target audiences, drive traffic, and achieve business growth. Participants will learn how to create effective ad campaigns, optimize video content, and analyze performance metrics to maximize their marketing ROI.

Key Features:

  • Google Ads Fundamentals: Learn the basics of Google Ads, including how to set up and manage campaigns. Understand different ad formats such as Search, Display, Shopping, and Video ads.
  • Keyword Research and Optimization: Gain skills in conducting keyword research to identify high-performing keywords for your campaigns. Learn to optimize your ads for better visibility and relevance.
  • Ad Creation and Copywriting: Develop proficiency in creating compelling ad copy and designing eye-catching display ads. Learn best practices for writing headlines, descriptions, and calls-to-action.
  • Bidding Strategies and Budget Management: Understand various bidding strategies and how to manage your ad budget effectively. Learn to allocate resources to maximize ROI and achieve campaign goals.
  • Audience Targeting: Learn to define and target specific audiences using Google’s targeting options, such as demographics, interests, and behaviors. Understand remarketing techniques to re-engage past visitors.
  • Ad Extensions and Enhancements: Explore the use of ad extensions to provide additional information and increase ad visibility. Learn to use site link, callout, and location extensions to improve ad performance.
  • YouTube Marketing Basics: Understand the fundamentals of YouTube marketing, including how to set up a YouTube channel and optimize it for your brand. Learn to create and manage playlists, descriptions, and tags.
  • Video Content Creation: Gain skills in creating engaging and high-quality video content. Learn best practices for scripting, shooting, editing, and producing videos that resonate with your audience.
  • YouTube SEO: Learn how to optimize your video content for search on YouTube. Understand the importance of keywords, titles, descriptions, and tags in improving video discoverability.

This Marketing with Google and YouTube program is ideal for marketing professionals, business owners, entrepreneurs, and anyone looking to enhance their digital marketing skills. By completing this program, participants will be equipped with the knowledge and tools to effectively leverage Google and YouTube for reaching and engaging their target audience, driving traffic, and achieving business growth.

Course Syllabus

Marketing with Google and YouTube

  1. Introduction To Google Plus
  2. Overview Of The Interface
  3. Setting Up A Google Plus Page
  4. Linking Your Other Social Networks
  5. Linking Your Website To Your Google Plus Page
  6. Review Of Your Google Plus Dashboard
  7. Notification Settings For Google Plus
  8. Photo Settings In Google Plus
  9. Google Plus And YouTube
  10. YouTube Advanced Settings
  11. Interface For Uploaded Videos
  12. Sharing Videos Across Your Social Network
  13. Updating Your About Section
  14. Quick Recap Of Everything Covered So Far

Course Highlights

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You Will Get Certification After Completion of This Course.

Marketing with Google and YouTube

$24.95

Frequently Asked Questions

Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.

Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.

All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.

The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.

Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
Our platform is typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.

Frequently Asked Questions

Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.

Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.

All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.

The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.

Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
Our platform is typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.

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Description

Marketing with Google and YouTube

The Marketing with Google and YouTube program is designed for marketing professionals, business owners, and entrepreneurs who want to harness the power of Google and YouTube to enhance their marketing efforts. This comprehensive program covers essential strategies and tools for leveraging Google’s advertising platform and YouTube’s video marketing capabilities to reach and engage with target audiences, drive traffic, and achieve business growth. Participants will learn how to create effective ad campaigns, optimize video content, and analyze performance metrics to maximize their marketing ROI.

Key Features:

  • Google Ads Fundamentals: Learn the basics of Google Ads, including how to set up and manage campaigns. Understand different ad formats such as Search, Display, Shopping, and Video ads.
  • Keyword Research and Optimization: Gain skills in conducting keyword research to identify high-performing keywords for your campaigns. Learn to optimize your ads for better visibility and relevance.
  • Ad Creation and Copywriting: Develop proficiency in creating compelling ad copy and designing eye-catching display ads. Learn best practices for writing headlines, descriptions, and calls-to-action.
  • Bidding Strategies and Budget Management: Understand various bidding strategies and how to manage your ad budget effectively. Learn to allocate resources to maximize ROI and achieve campaign goals.
  • Audience Targeting: Learn to define and target specific audiences using Google’s targeting options, such as demographics, interests, and behaviors. Understand remarketing techniques to re-engage past visitors.
  • Ad Extensions and Enhancements: Explore the use of ad extensions to provide additional information and increase ad visibility. Learn to use site link, callout, and location extensions to improve ad performance.
  • YouTube Marketing Basics: Understand the fundamentals of YouTube marketing, including how to set up a YouTube channel and optimize it for your brand. Learn to create and manage playlists, descriptions, and tags.
  • Video Content Creation: Gain skills in creating engaging and high-quality video content. Learn best practices for scripting, shooting, editing, and producing videos that resonate with your audience.
  • YouTube SEO: Learn how to optimize your video content for search on YouTube. Understand the importance of keywords, titles, descriptions, and tags in improving video discoverability.

This Marketing with Google and YouTube program is ideal for marketing professionals, business owners, entrepreneurs, and anyone looking to enhance their digital marketing skills. By completing this program, participants will be equipped with the knowledge and tools to effectively leverage Google and YouTube for reaching and engaging their target audience, driving traffic, and achieving business growth.

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