Course Syllabus
Module 1 – Facebook 201
- Intro To Facebook Advertising
- Setup Advertising Account
- Types Of Advertising On Facebook
- Ad Testing
- Choosing Our Audience-Location
- Choosing Our Audience-Age And Gender
- Choosing Our Audience-Precise Interests
- Choosing Our Audience-Broad Categories
- Choosing Our Audience-Connections
- Choosing Our Audience-Advanced Targeting Options
- Choosing Our Audience-Campaign And Budget
- Other Types Of Ads-Part 1
- Other Types Of Ads-Part 2
- Ad Campaign Manager-Part 1
- Ad Campaign Manager-Part 2
- Outside URLs
- Building Ad Text
- News Feed Format And Creating Your Audience
- Campaign Pricing And Schedule
- Ad Campaign Tracker
- Facebook Insights-Overview Intro
- Analyzing Page Posts
- Engaged Users
- Talking About This
- Virality
- Likes
- Reach
- Reach And Frequency
- Page Visits
- Talking About This
- Conclusion
Facebook certification exams help you stand out in your field. Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
You might think Facebook is just a place to catch up with your friends, or somewhere to store photos, but you are very much mistaken! Facebook is a powerful tool that can be used to get the most out of your business, marketing strategy, and social media campaigns.
You can achieve so much through social media, so learn to make the most of it with this excellent course, which covers detailed instruction on how to use Facebook for the benefit of your business.
The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
This online training course is comprehensive and designed to cover the key topics listed under the curriculum. If you haven’t tried Facebook Ads to promote your business or app, you’re missing out!
Because of their low cost, amazing targeting options and huge reach there has never been a faster and more predictable way to grow a business online!
Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites.
This complete course will take you step by step from creating your first ad to running advanced campaigns.
Inside the course, you’ll learn how to:
- Avoid common mistakes that cost beginners a fortune
- Set up your first campaign A-Z
- Create a Facebook Sales Funnel
- Include discount coupons with Offer Ads
- Find out what ads perform best with Split Tests
- Advertise on Instagram
- Generate leads in two taps with Lead Ads
- Target website visitors, Facebook fans or email subscribers Custom Audiences
- Target people who are like your existing customers with Lookalike Audience
- Drive Ecommerce Sales with Dynamic Ads & Collection Ads
- Grow Your App with App Install & Engagement Ads
- Track Conversions With the Facebook Pixel
- Bring Your Business to Life with Video Ads
- Bulk Manage Campaigns with Power Editor
- Manage Roles & Permissions in Business Manager
- Start a Facebook Ads Business
Who this course is for:
- Entrepreneurs, Bloggers & Small Business Owners
- Social Media Managers & Consultants
- Anybody looking to learn highly paid and in demand marketing skills
What you’ll learn:
- Avoid Common Mistakes That Cost Beginners a Fortune
- Generate Your Own Leads to Increase Monthly Sales
- Reduce Ad Cost with Advanced Targeting Features
- Start a Facebook Ads Business