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Facebook 201

Course Description

3 Hours 10 Minutes

31 Course Videos

The manner in which we all communicate has been revolutionized by the Internet with the advent of social networking and social media platforms. Millions of people communicate with each other in today’s environment via text, email, instant messaging, social media and on social networking platforms. This course takes an advanced look into Facebook.

What you will learn:

This course includes 3 hours of training and 31 videos. In this course, students will learn how to setup advertising accounts, the various types of advertising, choosing audiences, building ad text, how to build ad campaigns and more!

Course Highlights

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Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.

Course Syllabus

Module 1 – Facebook 201

  1. Intro To Facebook Advertising
  2. Setup Advertising Account
  3. Types Of Advertising On Facebook
  4. Ad Testing
  5. Choosing Our Audience-Location
  6. Choosing Our Audience-Age And Gender
  7. Choosing Our Audience-Precise Interests
  8. Choosing Our Audience-Broad Categories
  9. Choosing Our Audience-Connections
  10. Choosing Our Audience-Advanced Targeting Options
  11. Choosing Our Audience-Campaign And Budget
  12. Other Types Of Ads-Part 1
  13. Other Types Of Ads-Part 2
  14. Ad Campaign Manager-Part 1
  15. Ad Campaign Manager-Part 2
  16. Outside URLs
  17. Building Ad Text
  18. News Feed Format And Creating Your Audience
  19. Campaign Pricing And Schedule
  20. Ad Campaign Tracker
  21. Facebook Insights-Overview Intro
  22. Analyzing Page Posts
  23. Engaged Users
  24. Talking About This
  25. Virality
  27. Reach
  28. Reach And Frequency
  29. Page Visits
  30. Talking About This
  31. Conclusion

Facebook certification exams help you stand out in your field. Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.

You might think Facebook is just a place to catch up with your friends, or somewhere to store photos, but you are very much mistaken! Facebook is a powerful tool that can be used to get the most out of your business, marketing strategy, and social media campaigns.

You can achieve so much through social media, so learn to make the most of it with this excellent course, which covers detailed instruction on how to use Facebook for the benefit of your business.

The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This online training course is comprehensive and designed to cover the key topics listed under the curriculum. If you haven’t tried Facebook Ads to promote your business or app, you’re missing out!

Because of their low cost, amazing targeting options and huge reach there has never been a faster and more predictable way to grow a business online!

Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites.

This complete course will take you step by step from creating your first ad to running advanced campaigns.

Inside the course, you’ll learn how to:

  1. Avoid common mistakes that cost beginners a fortune
  2. Set up your first campaign A-Z
  3. Create a Facebook Sales Funnel
  4. Include discount coupons with Offer Ads
  5. Find out what ads perform best with Split Tests
  6. Advertise on Instagram
  7. Generate leads in two taps with Lead Ads
  8. Target website visitors, Facebook fans or email subscribers Custom Audiences
  9. Target people who are like your existing customers with Lookalike Audience
  10. Drive Ecommerce Sales with Dynamic Ads & Collection Ads
  11. Grow Your App with App Install & Engagement Ads
  12. Track Conversions With the Facebook Pixel
  13. Bring Your Business to Life with Video Ads
  14. Bulk Manage Campaigns with Power Editor
  15. Manage Roles & Permissions in Business Manager
  16. Start a Facebook Ads Business


What you’ll learn:

  1. Avoid Common Mistakes That Cost Beginners a Fortune
  2. Generate Your Own Leads to Increase Monthly Sales
  3. Reduce Ad Cost with Advanced Targeting Features
  4. Start a Facebook Ads Business

From: $14.99 / month


You Will Get Certification After Completetion This Course.

From: $14.99 / month


Frequently Asked Questions

Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.

Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.

All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.

The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.

Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
Our platform is typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.