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Starting Your Own YouTube Channel 101

32 Course Videos
4 Hours 25 Minutes

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Certificate

Dedicated Tutors

Starting Your Own YouTube Channel 101

Course Highlights

Closed Caption

Certificate

Dedicated Tutors

4 Hours 25 Minutes
32 Course Videos

Starting Your Own YouTube Channel 101

Course Description

4 Hours 25 Minutes

32 Course Videos

The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools and apps.

In this course, students take a deep dive into how to generate ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms like emails, blogging, video and making them all work together.

What you will learn:

This course includes 6 hours of instruction and 43 videos. Students will learn how to setup business Facebook pages, use Facebook groups to generate leads and live video topics. The instructors will take a step by step look at setting up each part of the pages to its max and how to attract your ideal customer/client and get them to follow you and eventually do business with you.

Course Syllabus

Module 1

  1. Welcome to the course
  2. What Will Your Channel Be About?
  3. Recording Device
  4. Your Competition
  5. Your Normal Video Formula
  6. Your Apprearance
  7. Your Personality On Camera
  8. Beware of Copy-written Content
  9. Elements To Make Your Channel and Videos Better Part 1
  10. Elements To Make Your Channel and Videos Better Part 2
  11. Sound Quality
  12. Post Schedule
  13. Doing Too Much
  14. Community Interaction
  15. Trolls and Negative Comments
  16. Fancy Equipment Or Not
  17. Patience
  18. Conclusion

The idea of starting a YouTube channel might seem daunting, but it’s worth the investment for small businesses and freelancers. With over 1 billion users across 88 different countries, YouTube boasts the second highest web traffic of any site in the world. And nearly every age demographic is represented in the 30 million daily unique users.

Ready to try your hand at YouTube marketing? Starting your channel takes about 20 minutes if you already have a Google account and high-resolution artwork on standby. Then, create quality content and use these tips and tricks to get views and earn subscribers.

YouTube is the second largest search engine in the world, and each video’s title, description and tags directly affect view counts. Tools like vidIQ and TubeBuddy help you find keywords and offer plenty of other tools to optimize each video before it goes live. Bonus: you can view your competitors’ video tags to see what you’re up against.

Build your audience and your brand on YouTube, the world’s second largest search engine behind Google. Learn from YouTube influencers and experts how to create a successful YouTube channel, create engaging videos people want to share, optimize your videos for higher visibility, take advantage of YouTube SEO, get more video views and channel subscribers, and monetize your channel.

So, you want to be a YouTuber. You have a story to tell. Or, maybe a hack to share or a recipe to demonstrate. Maybe you just want to share your thoughts, expertise, and/or lifestyle with the world.

But, you might not have any idea how to start a YouTube channel. Well, whatever your goal, you have our support. After all, we have a YouTube channel, too.

YouTube is a fantastic tool for connecting with others, building a community, and maybe even making a little money. But, what’s the best way to start your content creation adventure? Don’t worry, we’ve got you.

Basically, you need gear. You need graphic and motion assets. You need quality music. But first, and most importantly, you need a point of view.

You don’t have to spend a lot of money to start a YouTube channel. As you’ll see below, it’s possible that you may not have to spend any money. You definitely need gear and creative assets for sure, but you don’t need to rush out and buy a professional studio’s worth of brand-new gadgets.

Simply identifying your needs on a video-by-video basis is a reasonable way to get through your first few uploads, and it’s an approach that promotes smart spending.

So, let’s take a look at some gear options—some of them free, some of them almost-free, some that are a little more “wish-listy,” and some you might already own.

Who is this for?

  1. Social Media Marketers
  2. Marketing Professionals
  3. Aspiring Marketers

What you’ll learn:

  1. Build your YouTube subscriber base and increase watch time.
  2. Optimize your videos, including keywords, file names, titles, descriptions, and within your scripts to help you be found more easily in search.
  3. Win the heart of your audience by creating YouTube content that educates, teaches, or entertains.

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Frequently Asked Questions

Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.

Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.

All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.

The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.

Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
Our platform is typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.

Frequently Asked Questions

Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.

Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.

All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.

The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.

Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
Our platform is typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.

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Description

The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools and apps.

In this course, students take a deep dive into how to generate ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms like emails, blogging, video and making them all work together.

What you will learn:

This course includes 6 hours of instruction and 43 videos. Students will learn how to setup business Facebook pages, use Facebook groups to generate leads and live video topics. The instructors will take a step by step look at setting up each part of the pages to its max and how to attract your ideal customer/client and get them to follow you and eventually do business with you.

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