New members: Get your first 7 days of ITTutorPro Premium for free! Join for free No credit card required.

Social Media Marketing

29 Course Videos
8.30 Hours
01 Test Questions

Closed Caption

Certificate

Dedicated Tutors

Social Media Marketing

Course Highlights

Closed Caption

Certificate

Dedicated Tutors

8.30 Hours
29 Course Videos

Social Media Marketing

Course Description

8.30 Hours

29 Course Videos

This course is about utilizing social media platforms for marketing purposes. The course teaches you the first steps in crafting a marketing strategy: understanding your client, their ideal customer, and the competition. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases.

What will you learn:

This course includes 9 hours of training and 29 videos.

Students will learn how to develop a strong marketing plan that includes market research from both primary and secondary sources. Build a social media following that interacts with you and brings value. Methods of how to create engaging imagery, live videos, and video posts will be covered as well. Details of proper image composition using the rule of thirds, resolution, and file formats will be covered. Using correct lighting for proper exposure and color balancing will be covered. Students will also learn about analytics in order to determine what content is working well, and others that are not.

In addition, This course helps you target the right audience for your social media. We will discuss the different platforms available, and how to decide which ones will be right for you. This course tackles both building an engaged social media following and strategies for consistent, long-term success.

Course Syllabus

Module 1: Social Media Marketing

  1. Course Intro
  2. How to Utilize Social Media
  3. Client Briefs
  4. Target Markets
  5. Personas Pt 1
  6. Personas Pt 2
  7. Personas Pt 3
  8. Competitive Analysis Pt 1
  9. Competitive Analysis Pt 2
  10. Competitive Analysis Pt 3

Module 2: Social Media Marketing

  1. What is the Right Content for You
  2. Images Pt 1
  3. Images Pt 2
  4. Images Pt 3
  5. Images Pt 4
  6. Images Pt 5
  7. Video Pt 1
  8. Video Pt 2
  9. Video Pt 3
  10. Video Pt 4
  11. Live Videos and Engagement Pt 1
  12. Live Videos and Engagement Pt 2

Module 3: Social Media Marketing

  1. What are Analytics and How to Use Them
  2. Free Analytic Tools Available
  3. Paid Services to Consider Pt 1
  4. Paid Services to Consider Pt 2
  5. Finding the Right Hashtags
  6. What is Automation
  7. How to Best Use Automation
  8. Course Outro

Course Highlights

Closed Caption

Certificate

Dedicated Tutors

Share on:

Proudly Display Your Achievement

Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.

$51.00

$51.00
Subscribe to Unlimited top courses

$39 /Month

Starting at $39 per month

Share on:

You Will Get Certification After Completion of This Course.

$51.00

Frequently Asked Questions

Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.

Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.

All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.

The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.

Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
Our platform is typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.

Frequently Asked Questions

Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.

Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.

All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.

The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.

Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
Our platform is typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.

Recently Viewed

Products not found

Description

This course is about utilizing social media platforms for marketing purposes. The course teaches you the first steps in crafting a marketing strategy: understanding your client, their ideal customer, and the competition. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases.

What will you learn:

This course includes 9 hours of training and 29 videos.

Students will learn how to develop a strong marketing plan that includes market research from both primary and secondary sources. Build a social media following that interacts with you and brings value. Methods of how to create engaging imagery, live videos, and video posts will be covered as well. Details of proper image composition using the rule of thirds, resolution, and file formats will be covered. Using correct lighting for proper exposure and color balancing will be covered. Students will also learn about analytics in order to determine what content is working well, and others that are not.

In addition, This course helps you target the right audience for your social media. We will discuss the different platforms available, and how to decide which ones will be right for you. This course tackles both building an engaged social media following and strategies for consistent, long-term success.

Reviews

There are no reviews yet.

Be the first to review “Social Media Marketing”

Your email address will not be published. Required fields are marked *

preloader