Course Introduction
Course Introduction
Lesson 1 SEO Introduction
SEO Introduction
Importance of SEO
What Is SEO?
Search Ecosystem Components
Search Ecosystem Components: Incentives
What Drives Search Ecosystem?
SEO and Social Media
SEO: Pros and Cons
Avoid Outdated Techniques
SEO Career in Organizations
Enterprise SEO
Small-Medium Business SEO
SEOs in Agencies
Individual SEO
Opportunities and Skill
Key Takeaways
Knowledge Check
Lesson 2 How Search Engines Work
How Search Engines Work
Major Search Engines
Minor Search Engines: Search
International Search Engines: Yandex
International Search Engines: Baidu
International Search Engines: Naver
International Search Engines: Qwant
Search Engine Mechanism
Search Engine Crawling
Search Engine Crawling: Robots.txt
Sitemaps
Storing
Processing and Indexing
Ranking
Key Takeaways
Knowledge Check
Lesson 3 Types of SEO
Types of SEO
SEO Hats
White Hat SEO
Black Hat SEO
Gray Hat SEO
SEO Mistakes
SEO Best Practices: No Hidden Content
SEO Best Practices: Optimized Snippet
SEO Best Practices: Prominent Heading
SEO Best Practices: Organized Hierarchy
SEO Best Practices: Practical Links
What is SEO Spam?
Falsifying Content
Falsifying Links
Falsifying Website Content
SEO Spam
The Periodic Table of SEO Success Factor
Key Takeaways
Knowledge Check
Lesson 4 Keyword Research and Competitive Intelligence
Importance of Keyword Research
User Intent
Not Provided
Performing Keyword Research
Demo: Keyword Research Tool (Wordtracker)
Keyword Research and Competitive Intelligence
Types of Queries
Short Tail Query: Pros and Cons
Long Tail Query: Advantages
Competitive Analysis Overview
Factors in Competitive Analysis
B2B vs. B2C
Key Takeaways
Knowledge Check
Lesson 5 On-Page Optimization
On-Page Optimization
Defining On-Page Optimization
On-Page Factors
Title Tags
Meta Description
Header Tags
URLs and URL Structure
Image Alt Text
Internal Links
Keyword Usage
Sitemaps
On-Page Don’ts
Keyword Stuffing
Hidden Text
Repetitive Anchor Text
Cloaking
Perfectly Optimized Page
SEO Factors
Top Ranking Factors
Key Takeaways
Knowledge Check
Lesson 6 Off-Page Optimization
Off-Page Optimization
What Is Off-Page Optimization
Signals of Popularity
Why Links?
Create Link-Worthy Content
Off-Site Engagement
Utilize Offline Relationships
Types of Links
Rel = “nofollow” and Social Media
Link Building Don’ts
Key Takeaways
Knowledge Check
Lesson 7 Duplicate Content
Duplicate Content
What Is Duplicate Content?
Common Instances
Fixing Duplicate Content
Key Takeaways
Knowledge Check
Lesson 8 Design and Architecture
Design and Architecture
Importance of Design
Design: Best Practices
Designing for Search Engines
Key Takeaways
Knowledge Check
Lesson 9 Local SEO
Local SEO
Local Searches
NAP
Directories
Top Local Search Signals – A
Top Local Search Signals – B
Key Takeaways
Knowledge Check
Lesson 10 Algorithm Updates and SEO Changes
Algorithm Updates and SEO Changes
Biggest SEO Misconception
What to Measure?
Constant Changes
Google Panda Update
Google Penguin Update
Google Humming Bird Update
RankBrain
Not Provided
SEO Is Still Powerful
Key Takeaways
Knowledge Check
Lesson 11 Integrating SEO with Other Disciplines
Integrating SEO with Other Disciplines
Integrating Marketing Channels
User Experience Across Channels
SEO and Content Marketing
SEO and Analytics
SEO and Mobile
SEO for WordPress
Key Takeaways
Knowledge Check
Lesson 12 SEO Tools
SEO Tools
What Are SEO Tools?
SEO Tool Categories
DEMO: Raven SEO
Key Takeaways
Knowledge Check
Lesson 13 How to Build a Successful Career in SEO
How to Build a Successful Career in SEO
Top Dos and Don’ts
Career Paths
Certifications
Key Takeaways
Search Engine Optimization Foundations Quiz
Search Engine Optimization Foundations Quiz.
Starting Your Own YouTube Channel 101
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