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Search Engine Optimization (SEO) Training Course

Course Description

Search Engine Optimization (SEO) Training Course

Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO including keyword research, technical SEO, link building, analytics, and much more.

SEO Course Overview

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

Eligibility

SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly:
Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, Management, Engineering, Business, and Communications graduates, Entrepreneurs and business owners.

Pre-requisites

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Course Syllabus

Course Introduction

Course Introduction

Lesson 1 SEO Introduction

SEO Introduction
Importance of SEO
What Is SEO?
Search Ecosystem Components
Search Ecosystem Components: Incentives
What Drives Search Ecosystem?
SEO and Social Media
SEO: Pros and Cons
Avoid Outdated Techniques
SEO Career in Organizations
Enterprise SEO
Small-Medium Business SEO
SEOs in Agencies
Individual SEO
Opportunities and Skill
Key Takeaways
Knowledge Check

Lesson 2 How Search Engines Work

How Search Engines Work
Major Search Engines
Minor Search Engines: Search
International Search Engines: Yandex
International Search Engines: Baidu
International Search Engines: Naver
International Search Engines: Qwant
Search Engine Mechanism
Search Engine Crawling
Search Engine Crawling: Robots.txt
Sitemaps
Storing
Processing and Indexing
Ranking
Key Takeaways
Knowledge Check

Lesson 3 Types of SEO

Types of SEO
SEO Hats
White Hat SEO
Black Hat SEO
Gray Hat SEO
SEO Mistakes
SEO Best Practices: No Hidden Content
SEO Best Practices: Optimized Snippet
SEO Best Practices: Prominent Heading
SEO Best Practices: Organized Hierarchy
SEO Best Practices: Practical Links
What is SEO Spam?
Falsifying Content
Falsifying Links
Falsifying Website Content
SEO Spam
The Periodic Table of SEO Success Factor
Key Takeaways
Knowledge Check

Lesson 4 Keyword Research and Competitive Intelligence

Importance of Keyword Research
User Intent
Not Provided
Performing Keyword Research
Demo: Keyword Research Tool (Wordtracker)
Keyword Research and Competitive Intelligence
Types of Queries
Short Tail Query: Pros and Cons
Long Tail Query: Advantages
Competitive Analysis Overview
Factors in Competitive Analysis
B2B vs. B2C
Key Takeaways
Knowledge Check

Lesson 5 On-Page Optimization

On-Page Optimization
Defining On-Page Optimization
On-Page Factors
Title Tags
Meta Description
Header Tags
URLs and URL Structure
Image Alt Text
Internal Links
Keyword Usage
Sitemaps
On-Page Don’ts
Keyword Stuffing
Hidden Text
Repetitive Anchor Text
Cloaking
Perfectly Optimized Page
SEO Factors
Top Ranking Factors
Key Takeaways
Knowledge Check

Lesson 6 Off-Page Optimization

Off-Page Optimization
What Is Off-Page Optimization
Signals of Popularity
Why Links?
Create Link-Worthy Content
Off-Site Engagement
Utilize Offline Relationships
Types of Links
Rel = “nofollow” and Social Media
Link Building Don’ts
Key Takeaways
Knowledge Check

Lesson 7 Duplicate Content

Duplicate Content
What Is Duplicate Content?
Common Instances
Fixing Duplicate Content
Key Takeaways
Knowledge Check

Lesson 8 Design and Architecture

Design and Architecture
Importance of Design
Design: Best Practices
Designing for Search Engines
Key Takeaways
Knowledge Check

Lesson 9 Local SEO

Local SEO
Local Searches
NAP
Directories
Top Local Search Signals – A
Top Local Search Signals – B
Key Takeaways
Knowledge Check

Lesson 10 Algorithm Updates and SEO Changes

Algorithm Updates and SEO Changes
Biggest SEO Misconception
What to Measure?
Constant Changes
Google Panda Update
Google Penguin Update
Google Humming Bird Update
RankBrain
Not Provided
SEO Is Still Powerful
Key Takeaways
Knowledge Check

Lesson 11 Integrating SEO with Other Disciplines

Integrating SEO with Other Disciplines
Integrating Marketing Channels
User Experience Across Channels
SEO and Content Marketing
SEO and Analytics
SEO and Mobile
SEO for WordPress
Key Takeaways
Knowledge Check

Lesson 12 SEO Tools

SEO Tools
What Are SEO Tools?
SEO Tool Categories
DEMO: Raven SEO
Key Takeaways
Knowledge Check

Lesson 13 How to Build a Successful Career in SEO

How to Build a Successful Career in SEO
Top Dos and Don’ts
Career Paths
Certifications
Key Takeaways

Search Engine Optimization Foundations Quiz

Search Engine Optimization Foundations Quiz.

$495.00

  • Vast selection of courses and labs Access
  • Unlimited access from all devices
  • Learn from industry expert instructors
  • Assessment quizzes and monitor progress
  • Vast selection of courses and labs Access
  • Blended Learning with Virtual Classes
  • Access to new courses every quarter
  • 100% satisfaction guarantee

You Will Get Certification After Completetion This Course.

Instructor Led Lectures
All IT Tutor Pro Formerly It Nuggets Courses replicate a live class experience with an instructor on screen delivering the course’s theories and concepts.These lectures are pre-recorded and available to the user 24/7. They can be repeated, rewound, fast forwarded.
Visual Demonstrations, Educational Games & Flashcards
IT Tutor Pro Formerly It Nuggets recognizes that all students do not learn alike and different delivery mediums are needed in order to achieve success for a large student base. With that in mind, we delivery our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.
Mobile Optimization & Progress Tracking
Our courses are optimized for all mobile devices allowing students to learn on the go whenever they have free time. Students can access their courses from anywhere and their progress is completely tracked and recorded.
Practice Quizzes And Exams
IT Tutor Pro Formerly It Nuggets Online’s custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure you are confident on the topic you are learning.
World Class Learning Management System
IT Tutor Pro Formerly It Nuggets provides the next generation learning management system (LMS). An experience that combines the feature set of traditional Learning Management Systems with advanced functionality designed to make learning management easy and online learning engaging from the user’s perspective.

Frequently Asked Questions

How does online education work on a day-to-day basis?
Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.
Is online education as effective as face-to-face instruction?
Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.
Do employers accept online degrees?
All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.
Is online education more conducive to cheating?
The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.
How do I know if online education is right for me?
Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
What technical skills do online students need?
Our platform typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.
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