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Google Analytics

Course Description

5 Hours

72 Course Videos

This course will teach students how to master Google Analytics from the basics, all the way through the most advanced features.  Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software.

Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

What you will learn:

This course includes 5 hours of training and 72 videos.

Students will learn the basic features of Google Analytics including how to create an account, implement tracking codes, analyze basic reports, and set up goals and campaign tracking.

Course Highlights

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Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.

Course Syllabus

Module 1: Introduction to Google Analytics

  1. Intro Definitions-Part 1
  2. Intro Definitions-Part 2
  3. How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  1. Build Analytics Infrastructure
  2. Setting Up Conversion Data
  3. Setting Up E-Commerce And Goal Tracking
  4. Cross Domain Tracking
  5. Input New Users
  6. Examine Data Points

Module 3: Basics of Google Anayltics

  1. Basic Features
  2. Dashboard
  3. Shortcuts
  4. Adding A Dashboard
  5. Sharing Reports
  6. Alerts
  7. Realtime Analytics
  8. Standard Reports

Module 4: Reports in Google Analytics

  1. Acquisitions Intro
  2. All Traffic Acquisitions
  3. Acquisitions Overview
  4. Acquisitions Channels
  5. All Referrals
  6. Campaign
  7. Keywords
  8. Social
  9. Webmaster Tools

Module 5: Behavioral Reports

  1. Behavioral Reports Intro
  2. Dimensions
  3. Content Drilldown
  4. Landing Pages
  5. Exit Pages
  6. Event Flow Report
  7. Working With Events
  8. Site Search Report-Part 1
  9. Site Search Report-Part 2
  10. Site Search Report-Part 3
  11. Site Search Report-Part 4
  12. Behavior Flow Report
  13. Site Speed
  14. Using Site Speed Search
  15. Page Timings
  16. Speed Suggestions
  17. User Timing Adsense
  18. Experiments
  19. Inpage Analytics

Module 6: Audience

  1. Audience Reports
  2. Location Report
  3. Language
  4. Behavior
  5. Frequency Recency
  6. Engagement Report
  7. Technology Reports
  8. Mobile Reporting
  9. Demographic Report
  10. Interests
  11. Visitor Flow Chart

Module 7: Conversions

  1. Intro To Module 7
  2. Funnel Visualization
  3. Goal Flow Report
  4. Reverse Goal Path
  5. Goal URLs
  6. E-commerce Reports
  7. Product Performance Reports
  8. Transactions Report
  9. Time To Purchase Report
  10. Multi-Channels Funnels Report
  11. Assisted Conversion Report
  12. Top Conversion Paths Report
  13. Time Log And Path Length Report
  14. Attribution Report And Model Comparison Tool
  15. Conclusion

In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness.


  1. Gain an immersive understanding of the practices and processes used by a junior or associate data analyst in their day-to-day job.
  2. Learn key analytical skills (data cleaning, analysis, & visualization) and tools (spreadsheets, SQL, R programming, Tableau).
  3. Understand how to clean and organize data for analysis, and complete analysis and calculations using spreadsheets, SQL and R programming.
  4. Learn how to visualize and present data findings in dashboards, presentations and commonly used visualization platforms.

From: $14.99 / month


You Will Get Certification After Completetion This Course.

From: $14.99 / month


Frequently Asked Questions

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Our platform is typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.