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Google Analytics

Course Description

5 Hours

72 Course Videos

This course will teach students how to master Google Analytics from the basics, all the way through the most advanced features.  Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software.

Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

What you will learn:

This course includes 5 hours of training and 72 videos.

Students will learn the basic features of Google Analytics including how to create an account, implement tracking codes, analyze basic reports, and set up goals and campaign tracking.

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Course Syllabus

Module 1: Introduction to Google Analytics

  1. Intro Definitions-Part 1
  2. Intro Definitions-Part 2
  3. How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  1. Build Analytics Infrastructure
  2. Setting Up Conversion Data
  3. Setting Up E-Commerce And Goal Tracking
  4. Cross Domain Tracking
  5. Input New Users
  6. Examine Data Points

Module 3: Basics of Google Anayltics

  1. Basic Features
  2. Dashboard
  3. Shortcuts
  4. Adding A Dashboard
  5. Sharing Reports
  6. Alerts
  7. Realtime Analytics
  8. Standard Reports

Module 4: Reports in Google Analytics

  1. Acquisitions Intro
  2. All Traffic Acquisitions
  3. Acquisitions Overview
  4. Acquisitions Channels
  5. All Referrals
  6. Campaign
  7. Keywords
  8. Social
  9. Webmaster Tools

Module 5: Behavioral Reports

  1. Behavioral Reports Intro
  2. Dimensions
  3. Content Drilldown
  4. Landing Pages
  5. Exit Pages
  6. Event Flow Report
  7. Working With Events
  8. Site Search Report-Part 1
  9. Site Search Report-Part 2
  10. Site Search Report-Part 3
  11. Site Search Report-Part 4
  12. Behavior Flow Report
  13. Site Speed
  14. Using Site Speed Search
  15. Page Timings
  16. Speed Suggestions
  17. User Timing Adsense
  18. Experiments
  19. Inpage Analytics

Module 6: Audience

  1. Audience Reports
  2. Location Report
  3. Language
  4. Behavior
  5. Frequency Recency
  6. Engagement Report
  7. Technology Reports
  8. Mobile Reporting
  9. Demographic Report
  10. Interests
  11. Visitor Flow Chart

Module 7: Conversions

  1. Intro To Module 7
  2. Funnel Visualization
  3. Goal Flow Report
  4. Reverse Goal Path
  5. Goal URLs
  6. E-commerce Reports
  7. Product Performance Reports
  8. Transactions Report
  9. Time To Purchase Report
  10. Multi-Channels Funnels Report
  11. Assisted Conversion Report
  12. Top Conversion Paths Report
  13. Time Log And Path Length Report
  14. Attribution Report And Model Comparison Tool
  15. Conclusion

In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness.


  1. Gain an immersive understanding of the practices and processes used by a junior or associate data analyst in their day-to-day job.
  2. Learn key analytical skills (data cleaning, analysis, & visualization) and tools (spreadsheets, SQL, R programming, Tableau).
  3. Understand how to clean and organize data for analysis, and complete analysis and calculations using spreadsheets, SQL and R programming.
  4. Learn how to visualize and present data findings in dashboards, presentations and commonly used visualization platforms.


  • Vast selection of courses and labs Access
  • Unlimited access from all devices
  • Learn from industry expert instructors
  • Assessment quizzes and monitor progress
  • Vast selection of courses and labs Access
  • Blended Learning with Virtual Classes
  • Access to new courses every quarter
  • 100% satisfaction guarantee

You Will Get Certification After Completetion This Course.

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Visual Demonstrations, Educational Games & Flashcards
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Mobile Optimization & Progress Tracking
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Practice Quizzes And Exams
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World Class Learning Management System
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Frequently Asked Questions

How does online education work on a day-to-day basis?
Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.
Is online education as effective as face-to-face instruction?
Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.
Do employers accept online degrees?
All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.
Is online education more conducive to cheating?
The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.
How do I know if online education is right for me?
Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
What technical skills do online students need?
Our platform typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.