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Digital Strategy for Brand Marketing Course

Course Description

Digital Strategy for Brand Marketing Course

The Digital Strategy for Brand Marketing course provides a comprehensive overview of brand management and marketing principles & concepts. Learn how to help your business establish a digital presence through the effective use of the content, images, and user engagement that appeals to your target market.

Course Overview

In this course, you’ll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.


The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field.
This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.


There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.

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Course Syllabus

Lesson 01 Course Introduction

1.1 Course Introduction

Lesson 02 Brand Marketing in the Digital Era

2.1 Brand Marketing in the Digital Era
2.2 Branding and Marketing
2.3 Marketing- Then and Now
2.4 What Differentiates Marketing from Branding
2.5 Case Study: Nike
2.6 Roles and Responsibilities of the Modern Brand Manager
2.7 Career Prospects for brand marketing
2.8 Key Takeaways
Knowledge Check

Lesson 03 Brand Strategy

3.1 Brand Strategy
3.2 Brand Values
3.3 Brand Vision
3.4 Brand Mission
3.5 Brand Objectives
3.6 Brand Promise
3.7 Brand- As a Product or an Asset
3.8 How Digital Is Revolutionizing Branding
3.9 Transformation Imperatives
3.10 Digital Transformation Roadmap
3.11 How to Build a Brand from Scratch
3.12 Research Your Target Audience
3.13 Identify Your Core Values
3.14 Choose Your Business Name
3.15 Define Your Branding Attributes
3.16 Write a Slogan That Aligns with Your Mission
3.17 Design Your Logo
3.18 Apply and Evolve Your Branding
3.19 Branding KPIs
3.20 Brands within a Brand
3.21 Types of Multi-Brand Strategies
3.22 Geographies
3.23 Key Takeaways
Knowledge Check

Lesson 04 The Digital Consumer and CBBE

4.1 Digital Consumer and Customer-Based Brand Equity
4.2 Customer-Based Brand Equity Model (CBBE)
4.3 Step One: Brand Salience
4.4 Step Two: Performance and Imagery
4.5 Step Three: Judgement and Feelings
4.6 Step Four – Resonance
4.7 Consumer Journey vs. Brand Loyalty
4.8 Nurturing Brand Value Proposition
4.9 Merging and Morphing Channels
4.10 Uncovering Audience Attributes through Data Signals
4.11 Types of Data Signals
4.12 Brand Signals
4.13 Why Brands Fail
4.14 Key Takeaways
Knowledge Check

Lesson 05 Nurturing the Brand

5.1 Nurturing the Brand
5.2 Developing Brand Guidelines
5.3 Step One: Find Inspiration
5.4 Step Two Develop Essential Elements Brand Story
5.5 Developing Logos
5.6 Choosing the Right Color
5.7 Right Typography
5.8 Choosing the Right Imagery
5.9 Adding Specific Sections
5.10 Different Types of Campaigns: Acquisition
5.11 Different Types of Campaigns: Monetization
5.12 Different Types of Campaigns: Engagement
5.13 Digital Marketing Trifecta
5.14 Owned Media
5.15 Paid Media
5.16 Earned Media
5.17 Demystifying Medium, Channel, and Platform
5.18 Campaign Planning
5.19 Barriers to Brand Development
5.20 Key Takeaways
Knowledge Check

Lesson 06 Channels

6.1 Channels
6.2 Social Media
6.3 Facebook
6.4 Facebook Pages
6.5 Facebook Groups
6.6 Facebook Messenger
6.7 Facebook Live
6.8 Facebook Ads
6.9 Instagram
6.10 Snapchat
6.11 Twitter
6.12 Pinterest
6.13 Online Videos
6.14 YouTube Channel and Advertising
6.15 Digital Drivers: Search
6.16 Display Ads
6.17 Retargeting
6.18 Influencer Marketing
6.19 Who Is an Influencer?
6.20 Personalization at Scale
6.21 Key Takeaways
Knowledge Check

Lesson 07 Brand Analytics and Insights

7.1 Brand Analytics and Insights
7.2 Why Is Measurement Essential ?
7.3 Facebook Performance
7.4 Video Benchmark
7.5 Key Performance Indicators
7.6 Metrics or Key Performance Indicators
7.7 What are the Best Metrics to use as Key Performance Indicators
7.8 Critical to Quality
7.9 Communicating Insights: Paid Advertising and Social Media Dashboard
7.10 Communicating Insights: Simple Website and E-commerce Dashboard
7.11 Brand Lift
7.12 In-Market Testing Example: Video Campaign
7.13 Case Study: Vodafone Brand Lift on Youtube
7.14 Key Takeaways
Knowledge Check

Lesson 08 Managing Agency Relationships

8.1 Managing Agency Relationships
8.2 Brand Strategy vs Brand Execution
8.3 Marketing Consultancies
8.4 What to Ask Your Agency
8.5 Key Takeaways
Knowledge Check

Lesson 09 Brand Management

9.1 Brand Management
9.2 Tools to Manage Brands
9.3 Brand Monitoring Solutions
9.4 Case Study: Airlines
9.5 Brand Crisis Management
9.6 Case Study: United Airlines
9.7 Key Takeaways
Knowledge Check

Lesson 10 Brand Marketing Course Highlights

10.01 Course Highlights


  • Vast selection of courses and labs Access
  • Unlimited access from all devices
  • Learn from industry expert instructors
  • Assessment quizzes and monitor progress
  • Vast selection of courses and labs Access
  • Blended Learning with Virtual Classes
  • Access to new courses every quarter
  • 100% satisfaction guarantee

You Will Get Certification After Completetion This Course.

Instructor Led Lectures
All IT Tutor Pro Formerly It Nuggets Courses replicate a live class experience with an instructor on screen delivering the course’s theories and concepts.These lectures are pre-recorded and available to the user 24/7. They can be repeated, rewound, fast forwarded.
Visual Demonstrations, Educational Games & Flashcards
IT Tutor Pro Formerly It Nuggets recognizes that all students do not learn alike and different delivery mediums are needed in order to achieve success for a large student base. With that in mind, we delivery our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.
Mobile Optimization & Progress Tracking
Our courses are optimized for all mobile devices allowing students to learn on the go whenever they have free time. Students can access their courses from anywhere and their progress is completely tracked and recorded.
Practice Quizzes And Exams
IT Tutor Pro Formerly It Nuggets Online’s custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure you are confident on the topic you are learning.
World Class Learning Management System
IT Tutor Pro Formerly It Nuggets provides the next generation learning management system (LMS). An experience that combines the feature set of traditional Learning Management Systems with advanced functionality designed to make learning management easy and online learning engaging from the user’s perspective.

Frequently Asked Questions

How does online education work on a day-to-day basis?
Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.
Is online education as effective as face-to-face instruction?
Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.
Do employers accept online degrees?
All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.
Is online education more conducive to cheating?
The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.
How do I know if online education is right for me?
Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
What technical skills do online students need?
Our platform typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.