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Digital Marketing for CXOs

Course Description

Digital Marketing for CXOs

Learn how digital marketing can support your organization’s business goals. This course is designed to help CXOs make informed decisions and strategize their online marketing efforts.

Course Overview

In this course, you’ll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.



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Course Syllabus

Lesson 01 – Overview of the Digital Marketing Evolution

1.1 Faculty Introduction
1.2 Introduction
1.3 The MarTech Landscape
1.4 The Customer Journey
1.5 Measuring the Digital Enterprise
1.6 Marketing Organization Structure
1.7 The Way Forward

Take this Digital Marketing for Entrepreneurs course to promote your organization’s business goals. Devised to help CXOs, this course on Digital Marketing for business owners can aid in making informed decisions and building better online marketing strategies. Understand customer lifecycle and metric-based campaign evaluation in this course.

The Digital Marketing for CXOs Course is an eLearning training program that will help the learners come up with effective strategies and make informed decisions about online marketing. It is an industry-first course that offers a Digital Marketing for CXOs certificate to the candidates on completion.

The course will provide an in-depth knowledge about customer lifecycle segmentation. The learners will also have a firm grasp on the process and metrics used to measure and analyse campaigns. This Digital Marketing for CXOs training is suitable for people seeking a leadership role in the digital marketing industry.

 The Digital Marketing for CXOs Online Course will help learners understand the role digital marketing plays in achieving an organisation’s business goals. Individual learners can choose either the self-paced learning model wherein they can get lifetime access to the Digital Marketing for CXOs content which they can study according to their preferred speed or they can also choose corporate training so that businesses can train their employees.

This Digital Marketing for CXOs course covers concepts like customer lifetime value, RFM analysis, customer journey, and touchpoints to help CXOs make informed decisions while adopting a data-driven approach.

This program, aims at delivering a world-class leadership development training. It is made to evoke a way of thinking that will give you the foundational acumen to grow with the ever-shifting digital landscape in today’s business era.

In this leadership training program, CEO’s and CXO’s will gain an invaluable understanding of consumer behaviors across all digital platforms and discover how data analytics can give successful decision-making confidence in digital marketing.

Learn how digital marketing can support your organization’s business goals. This course is designed to help CXOs make informed decisions and strategize their online marketing efforts.

The Digital Marketing and Analytics programme from ISB will enable you to understand the digital customer behaviour, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimise ROI. This online programme will help you plan and execute transformational digital marketing strategies and best practices. Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.

The Digital Marketing for CXOs Course is an eLearning training program that will help the learners come up with effective strategies and make informed decisions about online marketing. It is an industry-first course that offers a Digital Marketing for CXOs certificate to the candidates on completion.

Who it is for:

The Digital Marketing for CXOs online course is a course crafted for CXOs who wish to leverage digital marketing for achieving business goals. However, the course is also useful for individuals such as:

  1. C-suite executives
  2. Entrepreneurs who want to master the online space
  3. Business owners digitising operations
  4. Marketing heads such as VP marketing head, Director of Marketing, etc.
  5. Business function heads
  6. Anyone who wishes to setup a digital marketing team

What you will learn:

Once you complete the Digital Marketing for CXOs course, you will become adept in the core skills, concepts, techniques, tools, and principles of digital marketing. In the Digital Marketing for CXOs classes , candidates will learn the following skillset:

  1. A complete understanding of the customer journey and touchpoints
  2. Basics of customer acquisition, conversion, onboarding, and retention
  3. Understand the customer lifetime value
  4. How to attract and engage potential customers
  5. Different digital marketing channels and how to leverage them
  6. How to create different marketing strategies for different campaigns
  7. How to harness data to create effective campaign strategies
  8. Segmentation of audience based on personas
  9. Leverage demographic and behavioural data to use suitable conversion tactics
  10. How to improve the brand experience
  11. Learn to use RFM analysis to measure the digital enterprise


  • Vast selection of courses and labs Access
  • Unlimited access from all devices
  • Learn from industry expert instructors
  • Assessment quizzes and monitor progress
  • Vast selection of courses and labs Access
  • Blended Learning with Virtual Classes
  • Access to new courses every quarter
  • 100% satisfaction guarantee

You Will Get Certification After Completetion This Course.

Instructor Led Lectures
All IT Tutor Pro Formerly It Nuggets Courses replicate a live class experience with an instructor on screen delivering the course’s theories and concepts.These lectures are pre-recorded and available to the user 24/7. They can be repeated, rewound, fast forwarded.
Visual Demonstrations, Educational Games & Flashcards
IT Tutor Pro Formerly It Nuggets recognizes that all students do not learn alike and different delivery mediums are needed in order to achieve success for a large student base. With that in mind, we delivery our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.
Mobile Optimization & Progress Tracking
Our courses are optimized for all mobile devices allowing students to learn on the go whenever they have free time. Students can access their courses from anywhere and their progress is completely tracked and recorded.
Practice Quizzes And Exams
IT Tutor Pro Formerly It Nuggets Online’s custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure you are confident on the topic you are learning.
World Class Learning Management System
IT Tutor Pro Formerly It Nuggets provides the next generation learning management system (LMS). An experience that combines the feature set of traditional Learning Management Systems with advanced functionality designed to make learning management easy and online learning engaging from the user’s perspective.

Frequently Asked Questions

How does online education work on a day-to-day basis?
Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.
Is online education as effective as face-to-face instruction?
Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.
Do employers accept online degrees?
All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.
Is online education more conducive to cheating?
The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.
How do I know if online education is right for me?
Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
What technical skills do online students need?
Our platform typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.