New members: get your first 7 days of ITTutorPro Premium for free! Join for free

Digital Marketing Associate

Course Description

The Digital Marketing Associate (DMA) program will prepare you to become a complete digital marketer. One of the world’s fastest-growing disciplines, this Digital Marketing certification course will increase your job market value and enable you to handle end-to-end marketing campaigns.

About the Program

What are the benefits of taking a Digital Marketing Course?

Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. In digital marketing, in particular, companies are looking for professionals with a 360-degree skill set that cuts across sub-domains such as PPC, social, email marketing and more. They are also prioritizing candidates that have exposure to many of the leading marTech vendors and are current with the latest best-practices.

This DMA course provides both the breadth and depth of skills to help you take your marketing career to the next level.

What are the course objectives?

Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

The DMA course will prepare you for the most sought-after certification exams such as OMCA, Google Ads, Facebook Blueprint, Hootsuite, Hubspot and Google Analytics

What skills will you learn?

This course will enable you to:

  • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
  • Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
  • Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
  • Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
  • Create the right marketing messages tailored to the right audiences
  • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Blueprint, Hootsuite and Hubspot

What are the projects and tools included in the course?

Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

Project 2: Google Ads: You will design a Google Ads campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.

Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.

As a part of our course, we have included guides and exclusive access to various tools such as :

  • Crazy Egg (60 days access worth $100)
  • Feng-GUI (30 days access)

Who is eligible to take this Digital marketing course?

The Digital Marketing Associate program is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:

Sales or business professional looking to accelerate your career:
This program will give you an insider’s view into the digital marketing domain. With this course you can:

  • Up-skill your competencies and carve an entry into a digital marketing role
  • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams

An entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

  • Understand the role that digital tools and marketing channels can play in growing your online brand
  • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand

Traditional marketer striving to enhance your knowledge and skills in digital marketing:
Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:

  • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world
  • Arm you with the skills and experience to get a foothold and grow your career in digital marketing

Digital marketer hoping to broaden your skillsets and accelerate your career to the next level:

In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:

  • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise
  • Build multiple digital marketing skills and catapult your career in digital marketing

A student looking to build a career in one of the most sought-after domains today:
A study by Mondo suggests that senior leadership professionals in digital marketing earn between USD $140,000 to $200,000. If you’re looking to build a career in one of the fastest-growing domains in business, digital marketing is a great start. This course will help you:

  • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing
  • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry

How do I earn the Masters Program certificate?

Certification unlock criteria:

Digital Marketing 101:

  • Complete 85% of OSL
  • Pass Assessment Test with 60% score

Mastering SEO, Content Marketing, PPC and Digital Analytics

  • Complete 85% of OSL (or) Attend 1 LVC batch
  • Complete at least 1 Project

Mastering Social Media, Mobile Marketing and Digital Strategy

  • Complete 85% of OSL (or) Attend 1 LVC batch
  • Complete at least 1 Project
  • Pass at least 1 Assessment Test with 60% score

HubSpot Email Marketing Certification Training

  • Complete 85% Self-Learning Videos

Digital Marketing Capstone

  • Complete 100% Self-Learning Videos
  • Complete 1 Project

Share on:

Course Syllabus

Course 1

Digital Marketing 101
Learn to unleash the power of digital channels with Simplilearn’s Digital Marketing 101 training course. In the digital era, businesses are reinventing their marketing strategies to better engage and connect with their customers. This course will equip you with the skills, insights and digital know-how to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line

Course Introduction


Section 1 – Fundamental Concepts of Digital Marketing
Lesson 1 – Introduction to Digital Marketing24:11
1 – Introduction to Digital Marketing11:08
2 – Basics of Customer Acquisition13:03
Lesson 2 – History of Digital Marketing12:25
1- History of Digital Marketing12:25
Lesson 3 – Developing and Nurturing a Digital Culture21:25
1 – Developing and Nurturing a Digital Culture09:46
2 – Product Thinking and Customer Centricity11:39
Lesson 4 – Where is Digital Marketing Headed10:23
1 – Where is Digital Marketing Headed10:23
Lesson 5 – Global Impact of Digital Marketing14:03
1- Global Impact of Digital Marketing14:03

Section 2 – Customer Lifecycle
Lesson 1 – Acquisition12:59
1 – Acquisition12:59
Lesson 2 – Engagement12:03
1 – Engagement12:03
Lesson 3 – Conversion13:13
1 – Conversion13:13
Lesson 4 – Onboarding, Retention, and Expansion14:16
1 – Onboarding, Retention, and Expansion14:16

Section 3 – Marketing Technology
Lesson 1 – Mobile and IoT10:29
1 – Mobile and IoT10:29
Lesson 2 – Analytics09:29
1 – Analytics09:29
Lesson 3 – Challenges of an Offline-Online Experience08:11
1 – Challenges of an Offline-Online Experience08:11

Section 4 – The Future of Digital Marketing
Lesson 1 – A peek into the future09:57
1 – A peek into the future09:57

Course 2 Online Classroom Flexi Pass

Mastering SEO, Content Marketing, PPC and Digital Analytics
This course will help you master the digital channels such as search engine optimization (SEO), content marketing ppc, programmatic and digital analytics.

Section 01 – Digital Marketing Program Introduction
Lesson 1 – Program Introduction24:39
1.01 Course Brief and External Certifications
1.02 Digital Marketing Program24:39

Section 02 – SEO Foundations
Lesson 1 – Course Introduction04:54
Course Introduction04:54
Lesson 2 – SEO Introduction22:59
SEO Introduction00:24
Importance of SEO01:27
What Is SEO?00:20
Search Ecosystem Components02:45
Search Ecosystem Components: Incentives01:55
What Drives Search Ecosystem?02:12
SEO and Social Media01:10
SEO: Pros and Cons02:56
Avoid Outdated Techniques01:10
SEO Career in Organizations01:00
Enterprise SEO02:06
Small-Medium Business SEO00:58
SEOs in Agencies01:12
Individual SEO01:09
Opportunities and Skill01:02
Key Takeaways01:13
Knowledge Check
Lesson 3 – How Search Engines Work27:20
How Search Engines Work00:31
Major Search Engines01:26
Minor Search Engines: Search00:59
International Search Engines: Yandex02:35
International Search Engines: Baidu02:48
International Search Engines: Naver01:41
International Search Engines: Qwant01:02
Search Engine Mechanism01:11
Search Engine Crawling03:08
Search Engine Crawling: Robots.txt03:34
Processing and Indexing02:13
Key Takeaways01:01
Knowledge Check
Lesson 4 – Types of SEO27:26
Types of SEO00:24
SEO Hats00:20
White Hat SEO01:56
Black Hat SEO01:41
Gray Hat SEO01:39
SEO Mistakes03:20
SEO Best Practices: No Hidden Content01:44
SEO Best Practices: Optimized Snippet01:08
SEO Best Practices: Prominent Heading03:03
SEO Best Practices: Organized Hierarchy01:50
SEO Best Practices: Practical Links01:28
What is SEO Spam?00:42
Falsifying Content03:00
Falsifying Links00:59
Falsifying Website Content01:16
SEO Spam01:43
The Periodic Table of SEO Success Factor00:17
Key Takeaways00:56
Knowledge Check
Lesson 5 – Keyword Research and Competitive Intelligence25:38
Importance of Keyword Research01:00
User Intent02:14
Not Provided01:14
Performing Keyword Research02:21
Demo: Keyword Research Tool (Wordtracker)04:24
Keyword Research and Competitive Intelligence02:49
Types of Queries01:38
Short Tail Query: Pros and Cons01:57
Long Tail Query: Advantages01:00
Competitive Analysis Overview02:16
Factors in Competitive Analysis02:09
B2B vs. B2C01:30
Key Takeaways00:35
Knowledge Check
Lesson 6 – On-Page Optimization23:49
On-Page Optimization00:37
Defining On-Page Optimization01:04
On-Page Factors00:19
Title Tags00:34
Meta Description01:05
Header Tags01:45
URLs and URL Structure03:50
Image Alt Text01:09
Internal Links00:48
Keyword Usage01:20
On-Page Don’ts00:17
Keyword Stuffing00:46
Hidden Text01:06
Repetitive Anchor Text00:51
Perfectly Optimized Page01:25
SEO Factors00:58
Top Ranking Factors03:40
Key Takeaways00:35
Knowledge Check
Lesson 7 – Off-Page Optimization13:36
Off-Page Optimization00:39
What Is Off-Page Optimization00:22
Signals of Popularity02:08
Why Links?01:37
Create Link-Worthy Content00:46
Off-Site Engagement01:08
Utilize Offline Relationships00:39
Types of Links01:23
Rel = “nofollow” and Social Media01:23
Link Building Don’ts02:46
Key Takeaways00:45
Knowledge Check
Lesson 8 – Duplicate Content08:01
Duplicate Content00:35
What Is Duplicate Content?02:33
Common Instances01:47
Fixing Duplicate Content02:30
Key Takeaways00:36
Knowledge Check
Lesson 9 – Design and Architecture06:48
Design and Architecture00:41
Importance of Design00:46
Design: Best Practices01:49
Designing for Search Engines02:53
Key Takeaways00:39
Knowledge Check
Lesson 10 – Local SEO12:11
Local SEO00:35
Local Searches01:16
Top Local Search Signals – I02:07
Top Local Search Signals – II03:05
Key Takeaways00:52
Knowledge Check
Lesson 11 – Algorithm Updates and SEO Changes10:10
Algorithm Updates and SEO Changes00:27
Biggest SEO Misconception00:37
What to Measure?00:38
Constant Changes03:39
Google Panda Update00:57
Google Penguin Update00:36
Google Humming Bird Update00:58
Not Provided00:39
SEO Is Still Powerful00:47
Key Takeaways00:19
Knowledge Check
Lesson 12 – Integrating SEO with Other Disciplines07:20
Integrating SEO with Other Disciplines00:40
Integrating Marketing Channels00:43
User Experience Across Channels01:30
SEO and Content Marketing00:49
SEO and Analytics00:38
SEO and Mobile00:32
SEO for WordPress01:48
Key Takeaways00:40
Knowledge Check
Lesson 13 – SEO Tools07:25
SEO Tools00:21
What Are SEO Tools?00:24
SEO Tool Categories01:44
DEMO: Raven SEO04:24
Key Takeaways00:32
Knowledge Check
Lesson 14 – How to Build a Successful Career in SEO04:36
How to Build a Successful Career in SEO00:26
Top Dos and Don’ts02:00
Career Paths00:55
Key Takeaways00:27
Search Engine Optimization (SEO) Quiz
Search Engine Optimization (SEO) Quiz

Section 03 – Content Marketing Foundations
Lesson 1 – Course Introduction04:22
Course Introduction04:22
Lesson 2 – Introduction to Content Marketing10:06
2.1 Introduction to Content Marketing00:31
2.2 Defining Content Marketing02:22
2.3 Content Marketing Overlap01:06
2.4 Using Content to Build Trust02:14
2.5 Effective Content Marketing01:40
2.6 Importance of a Content Marketing Strategy01:07
2.7 Key Takeaways01:06
Knowledge Check
Lesson 3 – Content Marketing Strategy17:16
3.1 Content Marketing Strategy00:37
3.2 Content Strategy vs Content Marketing Strategy01:07
3.3 Content Creation Framework02:47
3.4 Content Marketing Strategy00:34
3.5 Customer Personas01:15
3.6 Establishing Listening Posts01:02
3.7 Your Brand Story02:47
3.8 Social Channel Strategy01:00
3.9 Content Marketing Playbook00:43
3.10 Measuring Content Marketing Efforts01:17
3.11 Planning Your Content Marketing Strategy01:24
3.12 Becoming a Content Marketing Company01:36
3.13 Key Takeaways01:07
Knowledge Check
Lesson 4 – Overseeing a Content Marketing Program15:06
4.1 Overseeing a Content Marketing Program00:40
4.2 Who Oversees Content Marketing?02:35
4.3 Content Marketing and Social Media01:24
4.4 Content Marketing and SEO01:44
4.5 Drive Traffic Through Your Content.01:46
4.6 Content and the Customer Journey03:46
4.7 The Engagement Model02:01
4.8 Key Takeaways01:10
Knowledge Check
Lesson 5 – Content Marketing Playbook11:45
5.1 Content Marketing Playbook00:37
5.2 The Content Marketing Matrix00:55
5.3 Content Marketing Playbook00:27
5.4 Link Content: Blogs Chatbots and Tools02:11
5.5 Link Content: Infographics and Online News Releases01:17
5.6 Conversion Content02:41
5.7 Authority Content02:01
5.8 Creating an Editorial Calendar00:45
5.9 Key Takeaways00:51
Knowledge Check
Lesson 6 – Social Media and Content Publishing Platforms13:07
6.1 Social Media and Content Publishing Platforms00:30
6.2 Facebook01:16
6.3 Instagram01:04
6.4 Facebook Messenger01:22
6.5 Twitter01:08
6.6 LinkedIn01:03
6.7 YouTube01:10
6.8 Pinterest00:57
6.9 Snapchat00:52
6.10 Social Media Publishing Platforms01:08
6.11 How to Create Highly Shareable Content01:43
6.12 Key Takeaways00:54
Knowledge Check
Lesson 7 – Measurement and Budget17:30
7.1 Measurement and Budget00:36
7.2 Hurdles of Content Marketing00:39
7.3 Overcoming Time and Measurement Issues01:54
7.4 Overcoming Tool, Process, and Budget Issues01:59
7.5 Content Marketing: Goals02:38
7.6 Content Marketing: Metrics01:57
7.7 Content Marketing Reports03:12
7.8 Tying Output to Outcomes03:05
7.9 Characteristics of an Effective Content Marketer00:35
7.10 Key Takeaways00:55
Knowledge Check
Lesson 8 – Content Best Practices24:47
8.1 Content Best Practices00:36
8.2 Writing Compelling Ad Copies03:31
8.3 Writing Attention-Grabbing Headlines01:11
8.4 Writing Persuasive Copies02:36
8.5 Creating Compelling Graphics02:30
8.6 Creating Engaging Videos02:49
8.7 Content Optimization Techniques02:29
8.8 Organically Increase Followers and Conversions03:04
8.9 Conducting Plagiarism Tests02:16
8.10 A/B Testing Your Content02:30
8.11 Key Takeaways01:15
Knowledge Check
Lesson 9 GDPR’s Impact on Content Marketing07:35
9.1 GDPR’s Impact on Content Marketing00:27
9.2 GDPR’s Effects on Content Marketing02:05
9.3 GDPR A Great Opportunity for Content Marketing00:51
9.5 Challenges of Targeting Relevant Audience00:51
9.6 Revamping Your Website and Privacy Procedures02:11
9.8 Key Takeaways01:10
Knowledge Check
Content Marketing Foundations Quiz
Content Marketing Foundations Quiz

Section 04 – Digital Analytics Foundations
Lesson 1 – Introduction to Digital Analytics18:32
1.1 Introduction01:07
1.2 What’s In It For Me02:20
1.3 Objectives00:41
1.4 Why Digital Analytics05:10
1.5 What is Analytics04:41
1.6 Role of an Analyst02:16
1.7 How Difficult is it00:55
1.8 Key Takeaways01:22
1.9 Quiz
Lesson 2 – Organizational Maturity35:37
1.1 Introduction00:15
1.2 What’s In It For Me01:12
1.3 Objectives00:57
1.4 Why Maturity00:30
1.5 What is a Maturity Model01:21
1.6 Digital Analytics Maturity Model02:06
1.7 Management, Governance, and Adoption04:13
1.8 Objective and Scope06:30
1.9 Team and Expertise03:33
1.10 Continuous Improvement Process and Methodology03:22
1.11 Tools, Technology, and Data Integration07:30
1.12 Case Study03:11
1.13 Key Takeaways00:57
1.14 Quiz
Lesson 3 – Building Blocks26:18
1.1 Introduction00:10
1.2 What’s In It For Me01:26
1.3 Objectives00:22
1.4 Dimensions and Metrics01:24
1.5 Audience Building Blocks04:41
1.6 Acquisition Building Blocks02:27
1.7 Behavioral Building Blocks05:38
1.8 Conversion Building Blocks05:14
1.9 Calculated Metrics01:56
1.10 Compound Metrics00:55
1.11 Key Takeaways02:05
1.12 Quiz
Lesson 4 – Managerial Perspectives of Digital Analytics25:59
1.1 Introduction00:13
1.2 What’s In It For Me00:13
1.3 Objectives01:44
1.4 Porter’s Value Chain Framework and Marketing Centricity02:00
1.5 Customer Lifecycle03:37
1.6 Personas and Scent Trails02:29
1.7 Mapping Features Functions and Content to Personas and the Lifecycle03:52
1.8 The Power of Pilot Projects03:54
1.9 Planning01:45
1.10 Privacy and Ethics03:15
1.11 The Curse of Data – Analysis Paralysis02:02
1.12 Key Takeaways00:55
1.13 Quiz
Lesson 5 – Key Performance Indicators24:48
1.1 Introduction00:15
1.2 What’s In It For Me00:45
1.3 Objectives00:39
1.4 The Starting Point01:32
1.5 What is a Key Performance Indicator (KPI)00:43
1.6 The Ultimate KPIs02:51
1.7 How to Pick the Right KPIs01:02
1.8 Critical – To – Quality (CTQ)03:56
1.9 Attributes of a Great KPI01:51
1.10 Bounce Rate02:59
1.11 Average Order Value (AOV) — Metric or a KPI02:25
1.12 Measuring Engagement01:56
1.13 How Many KPIs02:55
1.14 Key Takeaways00:59
1.15 Quiz
Lesson 6 – Segmentation19:58
1.1 Introduction00:09
1.2 What’s In It For Me00:49
1.3 Objectives00:53
1.4 Why Use Segmentation00:57
1.5 Population N — Example03:21
1.6 Segmenting — RFM Approach03:02
1.7 Built-in and Custom Segments05:23
1.8 Segmentation — ABC04:58
1.9 Key Takeaways00:26
1.10 Quiz
Lesson 7 – The Analysis Process42:04
1.1 Introduction00:13
1.2 What’s In It For Me01:21
1.3 Objectives01:00
1.4 Types of Analytics02:02
1.5 Continuous Improvements and Problem Solving with Lean Six Sigma01:15
1.6 Define03:43
1.7 Measure08:34
1.8 Analyze09:19
1.9 Improve02:28
1.10 Control00:35
1.11 Analysis Process Examples10:47
1.12 Key Takeaways00:47
1.13 Quiz
Lesson 8 – Marketing Management22:44
1.1 Introduction00:10
1.2 What’s In It For Me00:22
1.3 Objectives00:44
1.4 What is Campaign Tracking02:34
1.5 Components of a Campaign03:21
1.6 The Impact of Ad Blockers02:06
1.7 Paid Owned and Earned Media02:42
1.8 Attribution Modeling and Media-Mix Modeling03:53
1.9 Assisted Conversions01:28
1.10 Attribution Models03:08
1.11 Offline Attribution00:53
1.12 Key Takeaways01:23
1.13 Quiz
Lesson 9 – Experimentation and Testing11:48
1.1 Introduction00:09
1.2 What’s In It For Me00:59
1.3 Objectives00:19
1.4 Benefits of Testing01:38
1.5 Web Design 10101:39
1.6 Hypothesis Testing01:23
1.7 A-B Testing Pros and Cons01:06
1.8 Multivariate Testing02:15
1.9 Multivariate Testing Pros and Cons01:54
1.10 Key Takeaways00:26
1.11 Quiz
Lesson 10 – Reports and Dashboards18:09
1.1 Introduction00:19
1.2 What’s In It For Me01:08
1.3 Objectives00:35
1.4 What is a Dashboard01:05
1.5 Analysis and Reporting Workflow01:42
1.6 Planning Your Dashboard03:21
1.7 Choice Of Visualization01:30
1.8 Gestalt Principle01:03
1.9 Stephen Few Common Pitfalls in Dashboard Design01:23
1.10 Expressing Exactitude or Sense of Scale01:34
1.11 Remove to Improve01:20
1.12 The Art of Storytelling02:25
1.13 Key Takeaways00:44
1.14 Quiz
Lesson 11 – The Digital Analytics Stack18:20
1.1 Introduction00:36
1.2 What’s In It For Me00:53
1.3 Objectives00:36
1.4 The Complex MarTech Landscape01:19
1.5 Selecting a Web Analytics Platform01:56
1.6 Qualitative Data01:58
1.7 Competitive Intelligence03:19
1.8 Social Analytics03:21
1.9 Back Office CRM and Sales Data01:11
1.10 Instrumentation (Tagging)02:14
1.11 Key Takeaways00:57
1.12 Quiz
Digital Analytics Foundations Quiz
Digital Analytics Foundations Quiz

Section 05 – Google Analytics
Lesson 01 – Introduction to Google Analytics09:11
1.01 Introduction to Analytics01:28
1.02 Getting Familiar with Google Merchandise Store01:25
1.03 Creating Google Analytics Account02:19
1.04 Accessing Google Analytics Data01:49
1.05 Key Takeaways00:55
1.06 Resources
1.07 Exercise01:15
Lesson 02 – Navigating the Interface21:29
2.01 Navigating the Interface01:01
2.02 Understanding AABC Reporting Structure06:02
2.03 Understanding Reporting Parameters02:49
2.04 Creating Shortcuts to Customized Reports10:27
2.05 Key Takeaways00:30
2.06 Resources
2.07 Exercise00:40
Lesson 03 – Advanced Table Filtering13:22
3.01 Advanced Table Filtering00:51
3.02 Applying Efficient Inline Analysis02:19
3.03 Create Customized Reports with Selected Dimensions Metrics02:01
3.04 Using Advanced Filters and Regular Expressions07:15
3.05 Key Takeaways00:26
3.06 Resources
3.07 Exercise00:30
Lesson 04 – Creating Segments21:54
4.01 Creating Segments00:55
4.02 Using System Defined Segments02:26
4.03 Customizing Segments13:33
4.04 Advanced Segment Scope and Sequencing03:41
4.05 Key Takeaways00:50
4.06 Resource
4.07 Exercise00:29
Lesson 05 – Multiple Goals and Goal Types21:49
5.01 Multiple Goals and Goal Types00:58
5.02 Defining Goals to Measure Success10:11
5.03 Understanding Smart Goals02:00
5.04 Applying Goals to Understand Economic Value07:39
5.05 Key Takeaways00:24
5.06 Resource
5.07 Exercise00:37
Lesson 06 – Part 1 – Campaign Tracking: Fundamental Concepts22:10
6.01 Part 1 Fundamental Concepts01:17
6.02 Part 1 Categorizing Various Types of Clicks04:58
6.03 Part 1 UTM Parameters06:53
6.04 Part 1 Categorizing Tracking Parameters08:07
6.05 Part 1 Key Takeaways00:22
6.06 Part 1 Resource
6.07 Part 1 Exercise00:33
Lesson 07 – Tracking People17:25
7.01 Tracking People00:50
7.02 Introduction to User ID and User Metrics08:50
7.03 Impact of User ID Feature on Reporting03:14
7.04 Improve and Leverage User ID Feature03:39
7.05 Key Takeaways00:31
7.06 Resource
7.07 Exercise00:21
Lesson 06 – Part 2 – Campaign Tracking: Tracking Parameters Examples19:11
6.01 Part 2 Tracking Parameters Examples01:10
6.02 Part 2 Tracking Parameters in Different Scenarios09:53
6.03 Part 2 Differentiating Marketing Activities03:53
6.04 Part 2 Identifying Common Mistakes03:25
6.05 Part 2 Key Takeaways00:23
6.06 Part 2 Resource
6.07 Part 2 Exercise00:27
Lesson 08 – Analyzing Marketing Effectiveness48:22
8.01 Analyzing Marketing Effectiveness00:46
8.02 Understanding Your Audience10:04
8.03 Common Requests Related to Traffic Sources09:18
8.04 Exploring Campaign Effectiveness04:40
8.05 Attribution and Its Limits22:22
8.06 Key Takeaways00:25
8.07 Resource
8.08 Exercise00:47
Lesson 09 – Feature-Rich-Website Tracking51:16
9.01 Feature Rich Website01:38
9.02 Tracking Feature Rich Website16:14
9.03 Onsite Search12:15
9.04 Email Subscription15:35
9.05 Identifying Needs of RIA04:18
9.06 Key Takeaways00:43
9.07 Resource
9.08 Exercise00:33
Lesson 10 – Tracking Ecommerce30:04
10.01 E-commerce Tracking01:03
10.02 Leveraging E-commerce Tracking Features15:00
10.03 Remarketing Based on Shopping Behavior03:55
10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites08:33
10.05 Key Takeaways01:07
10.06 Resource
10.07 Exercise00:26
Lesson 11 – Analytics Intelligence11:17
11.01 Analytics Intelligence01:08
11.02 Identifying the Unknown Unknowns01:54
11.03 Using Intelligence03:06
11.04 Asking Your Own Questions01:08
11.05 Going Beyond GA Intelligence Feature03:02
11.06 Key Takeaways00:34
11.07 Resource
11.08 Exercise00:25
Lesson 12 – Collaboration and Sharing17:07
12.01 Collaboration and Sharing00:51
12.02 Using Sharing and Collaboration Features10:16
12.03 Using Annotations to Keep Track of Important Changes02:45
12.04 Applying Agile Management Concepts to Analysis Workflow02:42
12.05 Key Takeaways00:21
12.06 Resource
12.07 Exercise00:12
Lesson 13 – Dashboards30:06
13.01 Dashboards with Data Studio01:10
13.02 Introducing Data Studio02:26
13.03 Applying Visualization12:39
13.04 Extending Beyond Google Analytics06:01
13.05 Discussing Design Best Practices06:32
13.06 Key Takeaways00:54
13.07 Resource
13.08 Exercise00:24
Lesson 14 – Understanding the Account Structure and Managing Users14:43
14.01 Understanding Account Structure and Managing Users00:55
14.02 Understanding Google Analytics Account Structure04:52
14.03 Understanding Access Level Permissions04:27
14.04 Applying Best Practices for Teams Agencies03:15
14.05 Key Takeaways00:39
14.06 Resource
14.07 Excercise00:35
Lesson 15 – Quality Assurance18:52
15.01 Quality Assurance00:51
15.02 Identifying Google Analytics on the Page02:47
15.03 Leveraging Google Tools to Improve Data Quality11:56
15.04 Utilizing Third Party Tools for Quality Assurance and Audits02:20
15.05 Key Takeaways00:27
15.06 Resource
15.07 Exercise00:31
Lesson 16 – Course conclusion02:55
16.01 Conclusion00:57
16.02 Exercise01:23
16.03 Resource
16.04 Course Conclusion00:35

Section 06 – PPC Foundations
Lesson 01 Introduction05:05
Course Introduction05:05
Lesson 02 Introduction to Pay Per Click24:11
2.01 PPC for Various Business Types00:28
2.2 Defining the Channels for PPC02:56
2.3 Define CPM CPC and CPA03:19
2.4 Defining Paid Search Advertising00:50
2.5 Search Volume01:24
2.6 PPC Extends Beyond Search Engines01:08
2.7 Reach of PPC01:50
2.8 Auction-based System00:35
2.9 Targeting Capabilities01:51
2.10 How PPC works For Various Business Types00:27
2.11 PPC For E-Commerce00:30
2.12 PPC For Lead Generation00:34
2.13 PPC For Local Companies00:39
2.14 PPC Ads For B2B01:04
2.15 PPC Ads for Informational Queries00:59
2.16 PPC Ads for Branding00:42
2.17 PPC Goals01:20
2.18 PPC Cycle01:32
2.19 Questions to Ask01:05
2.20 Key Takeaways00:58
Knowledge Check
Lesson 03 Psychology of Search15:22
3.1 Introduction00:42
3.2 The Search Process02:36
3.3 The Landing Page01:36
3.4 Search Marketing is Not Interruptive01:52
3.5 Refine Your Audience01:00
3.6 Write Ads Relevant to the Searcher01:52
3.7 Choose the Correct Landing Page00:34
3.8 Track Conversion00:50
3.9 Aligning Goals for Successful Search Engine Marketing01:37
3.10 Useful Information is Not Advertising01:48
3.11 Key Takeaways00:55
Knowledge Check
Lesson 04 Search Ads and Keyword Targeting31:30
4.1 Introduction00:31
4.2 Hierarchy of a PPC account01:01
4.3 Structuring of Ad Groups03:53
4.4 Ad Fundamentals: Purpose of an Ad02:02
4.05 Ad Group: Example02:35
4.06 Creating Compelling Ads: Features vs. Benefits01:13
4.07: Creating Compelling Ads: Call-to-Action01:08
4.8 Unique Selling Proposition01:01
4.9 Ad Components01:31
4.10 Ad Components: Example01:52
4.11 Ad Testing01:26
4.12 Ad Extensions: Example01:27
4.13 Ad Extensions: Example01:15
4.14 How Keywords and Search Queries Work Together00:36
4.15 Search Intent02:28
4.16 User Intent Classification01:23
4.17 Types of Keywords01:12
4.18 Think About the Searcher01:08
4.19 B2B vs B2C Keywords01:14
4.20 Ad Group Organization01:48
4.21 Key Takeaways00:46
Knowledge Check
Lesson 05 Increasing Reach with Display Network13:06
5.1 Introduction00:33
5.2 Display Network and its Reach01:55
5.3 Targeting Options00:59
5.4 Display Network Follows Campaign Settings01:05
5.5 Contextual Targeting00:41
5.6 Placement Targeting00:33
5.7 Audience Targeting01:42
5.8 Layer Targeting01:30
5.9 Ad Formats02:11
5.10 Ad Creation Tips01:16
5.11 Key Takeaways00:41
Knowledge Check
Lesson 06 Reaching Target Audiences21:45
6.1 Introduction00:35
6.2 Who Is the Audience01:38
6.3 Remarketing: Conversion Rate Analysis01:41
6.4 Customer Touch Points02:29
6.5 User Behavior Studies01:16
6.6 Remarketing for Display Ads00:53
6.7 Remarketing Lists for Search Ads02:03
6.8 Customer Match01:14
6.9 Reaching New Audience01:46
6.10 Segmenting Audience02:20
6.11 Email Segmentation01:11
6.12 How PPC Affects GDPR00:51
6.13 Data Segmentation03:07
6.14 Key Takeaways00:41
Knowledge Check
Lesson 07 The Buying Funnel22:24
7.1 Introduction00:33
7.2 Stages of the Buying Funnel01:53
7.3 Advantages of Using the Buying Funnel00:34
7.4 Buying Funnel for Inexpensive Products02:31
7.5 B2B Buying Funnel02:47
7.6 Targeting Users01:56
7.7 Search Keywords Throughout the Buying Funnel02:43
7.8 Importance of Information in the Purchase Journey02:40
7.9 Ads Throughout the Buying Funnel02:14
7.10 Landing Pages Throughout the Buying Funnel02:21
7.11 Channels to Leverage Throughout the Buying Funnel01:24
7.12 Key Takeaways00:48
Knowledge Check
Lesson 08 Setting and Measuring Marketing Goals28:51
8.1 Introduction00:28
8.2 Setting and Measuring Marketing Goals02:39
8.3 Third-Party Tools02:43
8.4 Numbers to Obsess Over01:12
8.5 Making Data-Driven Decision00:50
8.6 Bid Methods00:44
8.7 Bid Options02:18
8.8 The PPC Auction01:03
8.9 Types of Auctions03:19
8.10 Automated Bidding03:18
8.11 Manual Bidding01:47
8.12 Bid Modifiers01:06
8.13 Bidding to Goals01:35
8.14 Customer Journey and Attribution Management02:52
8.15 Attribution Models02:19
8.16 Key Takeaways00:38
Knowledge Check
Lesson 09 How PPC Fits into the Digital Strategy18:20
9.1 Introduction00:37
9.2 PPC and Other Marketing Channels: Customer Aquisition01:04
9.3 PPC and Email00:47
9.4 PPC and SEO01:31
9.5 PPC and Social Marketing00:22
9.6 PPC and Conversion Optimization00:35
9.7 PPC and Analytics00:27
9.8 PPC and Branding00:20
9.9 PPC Management in Various Business Types03:51
9.10 Account Audits01:02
9.11 Increasing Visibility01:30
9.12 The Quick Organization Audit00:56
9.13 Digging for Outliers01:21
9.14 Future of PPC with Big Data and Machine Learning01:08
9.15 Future of PPC02:24
9.16 Key Takeaways00:25
Knowledge Check
Lesson 10 Reporting and Tracking16:58
10.1 Introduction00:35
10.2 Reporting and Tracking02:01
10.3 Conversion Tracking Mechanisms03:15
10.4 UTM Parameters04:01
10.5 UTM Parameters: Examples01:16
10.6 Different Types of Reports01:43
10.7 Reports03:16
10.8 Key Takeaways00:51
Knowledge Check
PPC Foundations Quiz
PPC Foundations Quiz

Section 07 – Google Ads Fundamentals
Lesson 01: Course Introduction04:21
Course Introduction04:21
Lesson 02: Introduction to Google Ads14:05
2.1 Introduction to Google Ads00:51
2.2 Google Ads Advertising System00:51
2.3 How Google Ads Works02:16
2.4 Google Ads: Networks01:01
2.5 Various Targeting Methods02:00
2.6 Specific Targeting methods02:00
2.7 Google Ads: Auctions01:25
2.8 Google Ads: Benefits02:20
2.9 Key Takeaways01:21
Knowledge Check
Lesson 03: Account Structure15:33
3.1 Account Structure00:45
3.2 Account-Level Settings03:00
3.3 Campaign Targeting Options04:15
3.4 Purpose of an Ad Group01:14
3.5 Ad Groups: Examples03:36
3.6 Settings Hierarchy01:38
3.7 Key Takeaways01:05
Knowledge Check
Lesson 04: Opening Your Google Ads Account04:38
4.01 Opening Your Google Ads Account00:38
4.02 Opening a Google Ads Account00:37
4.03 Permission Levels and User Access Data00:59
4.04 Connect Additional Accounts01:24
4.05 Key Takeaways00:35
4.06 Exercise00:25
Knowledge Check
Lesson 05: Creating Your First Campaign06:25
5.1 Creating Your First Campaign00:42
5.2 Select Campaign Goal and Type00:41
5.3 Displaying Ads to Targeted Geographies01:46
5.4 Bid Methods00:54
5.5 Additional Campaign Settings01:16
5.6 Key Takeaways00:39
5.7 Exercise00:27
Knowledge Check
Lesson 06: Creating Your First Ad Group10:37
6.01 Creating Your First Ad Group00:44
6.02 How Match Types Work01:17
6.03 Exact Match and Phrase Match01:31
6.04 Broad Match01:43
6.05 Creating Your First Ad Group01:45
6.06 Using Negative Keywords01:09
6.07 Research Your Potential Ad Groups01:30
6.08 Key Takeaways00:58
Knowledge Check
Lesson 07: Writing Compelling Ads12:54
7.01 Writing Compelling Ads01:00
7.02 Components of an Ad: Relevance01:11
7.03 Components of an Ad: Features and Benefits01:38
7.04 Components of an Ad: Call to Action00:43
7.05 Components of an Ad: Offer00:40
7.06 Components of an Ad: Landing Page01:54
7.07 Create Ads within an Ad Group01:16
7.08 Select the Proper Ad Rotation Settings01:08
7.09 Preview the Ad01:25
7.10 Key Takeaways01:12
7.11 Exercise00:47
Knowledge Check
Lesson 08: Ad Extensions12:22
8.01 Ad Extensions00:51
8.02 Role of Ad Extensions in Your Advertising03:01
8.3 Working with Ad Extensions01:02
8.4 Extension: Sitelink00:54
8.5 Extension: Callout00:54
8.6 Extension: Call and Message01:46
8.7 Extension: Location00:57
8.8 Extension Options Available01:29
8.09 Key Takeaways00:52
8.10 Exercise00:36
Knowledge Check
Lesson 09: Controlling your Bids and Budgets11:26
9.01 Controlling your bids and budgets00:47
9.02 Track Conversions00:44
9.03 Setting Up Conversion Tracking01:24
9.04 Choose a Bidding Option02:41
9.05 Bid Options and Adjustments02:25
9.06 Manual Bidding00:42
9.07 Set Daily Budgets00:54
9.08 Key Takeaways01:14
9.09 Exercise00:35
Knowledge Check
Lesson 10: Reviewing Performance05:56
10.01 Reviewing Performance00:48
10.02 Customize the Interface and Download Data01:36
10.03 Create Reports Using the Report Editor01:29
10.04 Key Takeaways01:01
10.05 Exercise01:02
Knowledge Check
Lesson 11: Quality Score13:41
11.01 Quality Score00:35
11.02 Purpose and Role of Quality Score00:40
11.03 Cost Per Click00:35
11.04 Ad Rank00:43
11.05 How Ads Are Positioned02:12
11.06 Bid vs Actual CPC00:59
11.07 Quality Score vs Auction Quality Score01:12
11.08 Quality Score Subfactors00:27
11.09 Expected Click Through Rate00:55
11.10 Ad Relevance01:14
11.11 Landing Page Experience01:57
11.12 Overall Quality Score Flow00:57
11.13 Key Takeaways01:15
Knowledge Check
Lesson 12: How to Improve Campaign Performance10:04
12.1 How to Improve Campaign Performance00:38
12.2 Search Term Management02:42
12.3 Impression Share02:49
12.4 Ad Testing01:52
12.5 Key Takeaways01:04
12.6 Exercise00:59
Knowledge Check
Lesson 13: Advanced Features11:34
13.01 Advanced Features00:39
13.02 Google Ads Editor01:55
13.03 Drafts and Experiments01:17
13.04 Basics of Audience Targeting01:29
13.05 Audience Targeting01:01
13.06 Search Network for Remarketing03:27
13.07 Key Takeaways00:58
13.08 Exercise00:48
Knowledge Check
Google Ads Fundamentals Quiz
Google Ads Fundamentals Quiz

Section 08 – Programmatic Buying
Lesson 1 – What is Programmatic Buying07:55
1.1 Introduction00:26
1.2 Programmatic Buying00:53
1.3 Programmatic Uses00:48
1.4 Programmatic Media00:43
1.5 Programmatic Channels and Custom Audiences00:34
1.6 Using Videos in Programmatic00:42
1.7 Programmatic in Mobile and Apps01:35
1.8 Advanced Targeting01:21
1.9 Real Time Advertising00:53
Knowledge Check
Lesson 2 – Programmatic Buying vs Traditional Paid Marketing Approaches13:40
2.1 Introduction00:15
2.2 Programmatic Ad Buying Approach-Publishers01:28
2.3 Programmatic Ad Buying Approach – Advertisers00:55
2.4 Traditional Ad Marketplace04:27
2.5 Ad Server – Tracking Users01:07
2.6 Data Management Platform (DMP)01:16
2.7 Ad Buying Approach – What Changed01:57
2.8 Programmatic Ad Approach02:15
Knowledge Check
Lesson 3 – Programmatic Direct vs RTB09:18
3.1 Introduction00:14
3.2 Behavioral Targeting01:00
3.3 Programmatic and RTB01:00
3.4 RTB – DSP and SSP02:03
3.5 RTB Process02:34
3.6 Programmatic Direct02:27
Knowledge Check
Lesson 4 – Programmatic Workflow07:36
4.1 Introduction00:13
4.2 Primary Systems in Programmatic01:35
4.3 How it Works05:02
4.4 Transparency in Programmatic00:46
Knowledge Check
Lesson 5 – Targeting Strategies in Programmatic13:49
5.1 Introduction00:11
5.2 Targeting Using First-Party Data01:10
5.3 Targeting Using Third-Party Data00:58
5.4 Three Ways of Targeting – Impression-Based02:21
5.5 Three Ways of Targeting – Audience-Based03:53
5.6 Three Ways of Targeting – Customer-Based03:20
5.7 Customer-Based Targeting Example01:56
Knowledge Check
Lesson 6 – Ad Frauds15:45
6.1 Introduction00:15
6.2 Digital Advertising Fraud01:40
6.3 Types of Ad Fraud03:21
6.4 Estimates of Ad Fraud01:01
6.5 Ad Fraud04:24
6.6 How to Tackle Ad Frauds05:04
Knowledge Check
Programmatic Buying Quiz
Programmatic Buying Quiz

Course 3 Online Classroom Flexi Pass

Mastering Social Media, Mobile Marketing and Digital Strategy
This course will make you an expert on digital channels and how to target the right audience. You will learn about social media, facebook marketing, youtube marketing, email and mobile marketing, and marketing automation.

Section 01 – Social Media Foundations
Lesson 1 – SME Introduction00:42
Faculty Introduction00:42
Lesson 2 – Introduction to Social Media24:43
1.01 Introduction to Social Media00:41
1.02 Modern Communication03:40
1.03 Social Media Landscape01:28
1.04 Social Media and Content Marketing04:52
1.05 Reputation Management and Monitoring07:32
1.06 Customer Engagement05:17
1.07 Key Takeaways01:13
Knowledge Check
Lesson 3 – Social Media Strategy and Planning40:45
2.01 Introduction00:45
2.02 Social Media Impact On Business Goals03:58
2.03 Social Media Marketing Integration02:08
2.04 Strategic Business channel Part One15:50
2.05 Strategic Business channel Part Two12:51
2.06 Define Your Target Audience02:22
2.07 Types of Content to Post and Promote02:00
2.08 Key Takeaways00:51
Knowledge Check
Lesson 4 – Social Media Channel Management42:36
3.01 Introduction00:43
3.02 Social Networking15:52
3.03 Microblogging03:42
3.04 Media Sharing Videos06:35
3.05 Media Sharing Images06:55
3.06 Other Services07:59
3.07 Key Takeaways00:50
Knowledge Check
Lesson 5 – Social Media Management Tools09:29
4.01 Introduction00:40
4.02 Impact On Business Goals01:18
4.03 Buffer01:53
4.04 Hootsuite02:09
4.05 Social Studio01:17
4.06 Link Shortener01:17
4.07 Key Takeaways00:55
Knowledge Check
Lesson 6 – Social Media Measurement and Reporting13:36
5.01 Introduction00:34
5.02 Key Performance Indicators05:49
5.03 Social Analytics Tools06:44
5.04 Key Takeaways00:29
Knowledge Check
Lesson 7 – Social Advertising17:17
6.01 Introduction00:29
6.02 Social Advertising Key Factors04:36
6.03 Advertising Campaign in LinkedIn and Facebook11:51
6.04 Key Takeaways00:21
Knowledge Check
Social Media Foundations Quiz
Social Media Foundations Quiz

Section 02 – Facebook Marketing
Lesson 01 – Course Introduction01:55
1.01 Course Introduction01:55
Lesson 02 – Understanding Facebook13:59
2.01 Introduction01:30
2.02 Role of Marketing in the Future01:07
2.03 Social Media Landscape02:33
2.04 Facebook Introduction03:53
2.05 Starting Your Facebook Journey02:00
2.06 Facebook Options for Business02:13
2.07 Key Takeaways00:43
Knowledge Check
Lesson 03 – Understanding the Facebook Algorithm16:31
3.01 Introduction01:47
3.02 The Facebook News Feed and Organic Reach04:58
3.03 The Facebook Algorithm Today04:21
3.04 Top Ranking Factors in the Facebook Algorithm03:44
3.05 The Future of the Facebook News Feed01:03
3.06 Key Takeaways00:38
Knowledge Check
Lesson 04 – Groups, Pages, Messenger, and Facebook Live01:04:04
4.01 Introduction01:41
4.02 Facebook Groups Set Up and Business Use13:06
4.03 Facebook Pages Setup, Business Use, and Best Practices06:19
4.04 Anatomy of a Facebook Page23:23
4.05 Facebook Pages Best Practices02:57
4.06 Facebook Messenger: How to Use for Business08:38
4.07 Facebook Live: Set Up and How to Use for Business07:10
4.08 Key Takeaways00:50
Knowledge Check
Lesson 05 – Managing Facebook25:57
5.01 Managing Facebook01:50
5.02 Facebook Business Manager05:38
5.03 Publishing, Scheduling, and Moderation09:39
5.04 Facebook Page Insights04:02
5.05 Demo: Facebook Productivity Tools02:12
5.06 Facebook Pages, Groups, and Events Policies01:53
5.07 Key Takeaways00:43
Knowledge Check
Lesson 06 – Facebook Marketing Tools17:01
6.01 Introduction01:53
6.02 Facebook’s Social Plugins03:06
6.3 Facebook Rights Manager01:52
6.04 Set Up Facebook Local and Facebook Place05:19
6.05 Facebook and Non-Facebook Marketing Tools04:10
6.06 Key Takeaways00:41
Knowledge Check
Lesson 07 – Understanding Facebook Ads20:11
7.01 Introduction01:44
7.02 Global Advertising Spend by Media02:04
7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting06:59
7.04 Facebook Ad Placements, Ad Formats, and Budgeting05:33
7.05 Facebook Ad Performance, Testing, and Tools03:06
7.06 Key Takeaways00:45
Knowledge Check
Lesson 08 – Creating Your Facebook Ad24:03
8.01 Introduction01:49
8.02 Facebook Ad Manager00:52
8.03 Demo: Create Your Facebook Ad Campaign05:06
8.04 Demo: Create Your Facebook Ad Set06:41
8.05 Demo: Create Your Facebook Ad05:44
8.06 Facebook Ad Images and Text01:37
8.07 Facebook Ad Review Process01:39
8.08 Key Takeaways00:35
Knowledge Check
Lesson 09 – Facebook Targeting15:28
9.01 Introduction01:48
9.02 Targeting in Facebook Pre and Post GDPR12:55
9.03 Key Takeaways00:45
Knowledge Check
Lesson 10 – Facebook Tracking and Reporting11:22
10.01 Introduction01:42
10.02 Facebook Conversion Tracking and Facebook Pixel07:25
10.03 Facebook Analytics01:35
10.04 Key Takeaways00:40
Knowledge Check
Lesson 11 – Facebook Commerce16:02
11.01 Introduction01:35
11.02 Setting up Your Facebook Shop08:57
11.03 Creating Your Facebook Catalog03:42
11.04 Using Facebook Dynamic Ads01:11
11.05 Key Takeaways00:37
Knowledge Check
Lesson 12 – Facebook Best Practices16:47
12.01 Introduction01:40
12.02 Optimize Your Facebook Page03:42
12.03 Best Practices in Pages Posts and Ads05:05
12.04 Facebook Ads in the Sales Funnel03:32
12.05 Best Practices Facebook Images and Ad Copies02:11
12.06 Key Takeaways00:37
Knowledge Check
Lesson 13 – Facebook Privacy and Security06:24
13.01 Introduction01:44
13.02 Facebook Ad Policies01:54
13.03 Data Use Restrictions00:26
13.04 Facebook Ads Post GDPR01:14
13.05 Ads Politics or Issues of National Importance00:31
13.06 Key Takeaways00:35
Knowledge Check
Lesson 14 – Facebook Blueprint Examinations04:12
14.01 Introduction01:30
14.02 Certifications and Badges00:46
14.03 Exam Process and Fees00:43
14.04 Facebook Planning Professional Certification00:17
14.05 Facebook Buying Professional Certification00:17
14.06 Key Takeaways00:39
Knowledge Check
Facebook Quiz
Facebook Quiz

Section 03 – YouTube and Video Marketing
Lesson 1 – Course Introduction02:26
1.01 Course Introduction02:26
Lesson 2 – Establishing a Video Marketing Strategy25:29
2.01 Lesson Introduction02:11
2.02 Introduction to Video Marketing02:42
2.03 Crafting Your Video Marketing Strategy02:49
2.04 Videos: Storytelling01:13
2.05 Making Videos People Want to Watch02:34
2.06 Optimum Length for Videos01:38
2.07 Optimizing your Videos00:36
2.08 Keyword Research01:49
2.09 Creating Amazing Videos01:41
2.10 Optimizing Videos for Search: Google and YouTube02:04
2.11 Building Authority with YouTube Channel01:38
2.12 Promoting Your Videos00:25
2.13 Episodic Videos01:26
2.14 Creating Tent Pole Events Videos01:08
2.15 Scheduling Your Videos00:46
2.16 Key Takeaways00:49
Knowledge Check
Lesson 3 – Gaining Exposure and Measuring Impact21:50
3.01 Lesson Introduction01:58
3.02 Introduction to Media Platforms02:13
3.03 Promoting Owned Videos01:26
3.04 YouTube Channels01:59
3.05 Social Media Promotion01:51
3.06 Promoting Earned Video01:53
3.07 Video Influencers: Vloggers02:36
3.08 Promoting Paid Video01:53
3.09 Analyzing Customer Journey02:06
3.10 Measuring Impact02:31
3.11 YouTube Analytics00:46
3.12 Key Takeaways00:38
Knowledge Check
Lesson 4 – YouTube Advertising19:19
4.01 Lesson Introduction01:58
4.02 YouTube Advertising Key Players01:48
4.03 YouTube Video Ad Formats02:33
4.04 Scheduling, Targeting, and Remarketing Video Ads03:51
4.05 Placing Reserved Media00:41
4.06 Key Performance Metrics03:01
4.07 Optimizing YouTube Ads02:31
4.08 YouTube Ads: Best Practices01:56
4.09 Key Takeaways01:00
Knowledge Check
Lesson 5 – Leveraging Mobile Video14:15
5.01 Lesson Introduction01:40
5.02 Mobile Video and Live Streaming01:53
5.03 Mobile Video and Digital Marketing Strategy02:11
5.04 Mobile Videos: Target Audience02:50
5.05 Vertical Videos01:50
5.06 Videos People Watch and Share01:25
5.07 When To Make Mobile Videos01:28
5.08 Key Takeaways00:58
Knowledge Check
Lesson 6 – Promoting and Measuring Mobile Video15:45
6.01 Lesson Introduction02:02
6.02 What Makes Mobile Videos Unique02:15
6.03 Mobile Video Opportunities for Brands01:52
6.04 Where and How to Promote Mobile Videos01:44
6.05 Mobile Video Advertising01:14
6.06 Mobile Video Ads: YouTube01:54
6.07 Mobile Video Ads: Facebook and Instagram00:41
6.08 Mobile Video Ads: Case Studies01:09
6.09 Measuring the Success of Mobile Videos02:06
6.10 Key Takeaways00:48
Knowledge Check
Lesson 7 – Youtube: How-Tos42:42
7.01 Lesson Introduction01:54
7.02 Demo: Uploading a Video to YouTube—Desktop02:13
7.03 Demo: Using Youtube Studio–Mobile01:51
7.04 Demo: Using Youtube Studio Beta–Desktop05:41
7.05 Demo: Using YouTube Studio—Mobile01:55
7.06 Demo: Editing a Video on YouTube02:52
7.07 Demo: Optimizing a Video on YouTube Studio06:20
7.08 Demo: Creating a YouTube Channel03:21
7.09 Demo: Checking the YouTube Channel Settings03:26
7.10 Demo: Optimizing a YouTube Channel05:46
7.11 YouTube Channel: Views and Subscribers02:06
7.12 Factors that Make a Great Video03:02
7.13 Monetizing Your YouTube Channel01:39
7.14 Key Takeaways00:36
Knowledge Check
Lesson 8 – Instagram: How-Tos17:18
8.01 Lesson Introduction01:53
8.02 Shooting and Editing a Great Video02:30
8.03 Editing in External Apps01:03
8.04 Video Categories01:27
8.05 Video Types01:20
8.06 Demo: Instagram’s Video Editing Options04:26
8.07 Demo: Instagram’s Video Filters02:14
8.08 Monetizing Your Instagram Videos01:32
8.09 Key Takeaways00:53
Knowledge Check
Lesson 9 – Video Ads on Different Social Media Channels14:35
9.01 Lesson Introduction02:27
9.02 Video Ads on Facebook and Instagram03:08
9.03 Video Ads on LinkedIn01:38
9.04 Video Ads on Twitter02:52
9.05 Video Ads on Snapchat02:17
9.06 Video Ads on Pinterest01:15
9.07 Key Takeaways00:58
Knowledge Check
Lesson 10 – Impact of GDPR on YouTube Advertising06:48
10.01 Lesson Introduction02:02
10.02 GDPR’s Effect on YouTube Advertising02:24
10.03 GDPR’s Impact on the Video Advertising Ecosystem00:41
10.04 GDPR and Audience Targeting in YouTube Advertising00:52
10.05 Key Takeaways00:49
Knowledge Check
Lesson 11- Video Advertising for B2B Marketeers09:07
11.01 Lesson Introduction01:54
11.02 Impact of Video Advertising in B2B01:56
11.03 Video Advertising in B2B Examples01:06
11.04 Best Channels for B2B Videos02:05
11.05 Challenges B2B Marketeers Face in Video Advertising01:24
11.06 Key Takeaways00:42
Knowledge Check
Lesson 12 – The Future of Video Marketing10:13
12.01 Lesson Introduction02:21
12.02 Future Trends in Video Marketing01:35
12.03 Three-Sixty-Degree Video01:21
12.04 Augmented Reality01:15
12.05 Virtual Reality02:55
12.06 Key Takeaways00:46
Knowledge Check
Youtube and Video Marketing Quiz
Youtube and Video Marketing Quiz

Section 04 – Twitter Marketing
Lesson 01 – Understanding Twitter18:53
1.1 Understanding Twitter Part One00:40
1.2 Understanding Twitter Part Two03:33
1.3 Understanding Twitter Part Three05:10
1.4 Understanding Twitter Part Four07:52
1.5 Understanding Twitter Part Five01:38
Lesson 02 – Using Twitter as a Marketer21:22
2.1 Using Twitter as a Marketer: Part One00:40
2.2 Using Twitter as a Marketer: Part Two02:58
2.3 Using Twitter as a Marketer: Part Three05:03
2.4 Using Twitter as a Marketer: Part Four04:36
2.5 Using Twitter as a Marketer: Part Five04:38
2.6 Using Twitter as a Marketer: Part Six03:27
Lesson 03 – Customer Service and Engagement Via Twitter32:30
3.1 Customer Service and Engagement Via Twitter Part One00:42
3.2 Customer Service and Engagement Via Twitter Part Two03:44
3.3 Customer Service and Engagement Via Twitter Part Three04:22
3.4 Customer Service and Engagement Via Twitter Part Four08:43
3.5 Customer Service and Engagement Via Twitter Part Five08:57
3.6 Customer Service and Engagement Via Twitter Part Six06:02
Lesson 04 – Marketing on Twitter20:43
4.1 Marketing on Twitter Part One00:37
4.2 Marketing on Twitter Part Two05:26
4.3 Marketing on Twitter Part Three06:32
4.4 Marketing on Twitter Part Four08:08
Lesson 05 – Understanding Twitter Advertising15:59
5.1 Understanding Twitter Advertising Part One00:41
5.2 Understanding Twitter Advertising part Two05:46
5.3 Understanding Twitter Advertising part Three04:59
5.4 Understanding Twitter Advertising part Four04:33
Lesson 06 – Twitter Ad Options12:09
6.1 Twitter Ad Options Part One00:47
6.2 Twitter Ad Options Part Two02:13
6.3 Twitter Ad Options Part Three04:54
6.4 Twitter Ad Options Part Four04:15
Lesson 07 – Demos23:03
1.1 Retweeting and Retweeting With A Comment – Demo 101:32
1.2 Using Advanced Twitter Search – Demo 205:22
1.3 Joining or Creating Hashtag Conversations – Demo 304:04
1.4 Building a Twitter List – Demo 404:56
1.5 Creating and Curating a Twitter Moment – Demo 507:09
Lesson 08 – Twitter Marketing Quiz
Twitter Marketing Quiz

Section 05 – Mobile Marketing Foundations
Lesson 1 – SME Intro01:35
SME Intro01:35
Lesson 2 – Introduction to Mobile Marketing20:10
1.1 Introduction00:44
1.2 Definition of Mobile Marketing02:57
1.3 Importance of Mobile Marketing04:44
1.4 Mobile as a Promotional and an Engagement Tool03:55
1.5 Mobile Marketing vs Mobile Advertising01:04
1.6 Mobile and Other Channels05:59
1.7 Key takeways00:47
Knowledge Check
Lesson 3 – Mobile Products and Services24:04
2.1 Introduction00:34
2.2 Mobile Marketing Tools12:21
2.3 Location Marketing Services02:59
2.4 Mobile Web Applications and ecommerce07:25
2.5 Key Takeaways00:45
Knowledge Check
Lesson 4 – Promotions and Incentives22:22
3.1 Introduction00:43
3.2 Incentives for Mobile Channels04:06
3.3 Methods of Offering Mobile Incentives07:48
3.4 Mobile Incentives and Promotions06:18
3.5 Changeover to Mobile Coupons02:49
3.6 Key Takeaways00:38
Knowledge Check
Lesson 5 – Integration with Marketing Mix27:40
4.1 Introduction00:54
4.2 Multi-channel Marketing Plan07:36
4.3 Mobile Marketing Strategy Plan00:45
4.4 Elements of Mobile Marketing Mix14:14
4.5 Segmentation and Targeting03:13
4.6 Key Takeaways00:58
Knowledge Check
Lesson 6 – Mobile Advertising19:59
5.1 Introduction00:39
5.2 Mobile Advertising01:33
5.3 Mobile Marketing and Mobile Advertising06:50
5.4 Mobile Advertising Channels03:20
5.5 Types of Mobile Ads03:31
5.6 Strategies for Successful Mobile Advertising03:03
5.7 Key Takeaways01:03
Knowledge Check
Lesson 7 – Mobile Analysis25:09
6.1 Introduction00:44
6.2 Types of Analysis13:00
6.3 Mobile Marketing vs Ads-based Analysis01:09
6.4 Google as a Main Player02:43
6.5 Mobile Audience and Their Behavior01:47
6.6 Methods of Tracking Usage04:41
6.7 Key Takeaways01:05
Knowledge Check
Lesson 8 – Rules and Regulations17:12
7.1 Introduction00:41
7.2 Rules and regulations and code of conduct03:14
7.3 Mobile Marketing Guidelines04:50
7.4 Spam laws02:57
7.5 Regulations in Major Markets04:48
7.6 Key Takeaways00:42
Knowledge Check
Mobile Marketing Foundations Quiz
Mobile Marketing Foundations Quiz

Section 06 – Email Marketing Foundations
Lesson 01 – Course Introduction and What You Will Learn05:47
Course Introduction03:25
What You Will Learn02:22
Lesson 02 – Introduction to Email Marketing08:43
2.1 Introduction00:43
2.2 What Is Email Marketing01:46
2.3 Email And Marketing01:06
2.4 The Immediate Application of Email02:07
2.5 Key Business Drivers of Email01:32
2.6 Quick Recap01:29
Knowledge Check
Lesson 03 – Elements of Email12:25
3.1 Introduction00:41
3.2 Primary Email Elements02:22
3.3 Types of Email Correspondence03:17
3.4 Email Clients03:00
3.5 Define Spam01:26
3.6 Quick Recap01:39
Knowledge Check
Lesson 04 – Spotlight and On a Lighter Note00:42
On a Lighter Note
Lesson 05 – Email Service Providers10:40
5.1 Introduction00:55
5.2 What Are Esps And Why Are They Important02:29
5.3 Typical ESP Account Features01:51
5.4 Building a Campaign01:38
5.5 ESP Reporting Features01:29
5.6 Legal Responsibilities01:15
5.7 Quick Recap01:03
Knowledge Check
Lesson 06 – Your Email List16:32
6.1 Introduction00:39
6.2 The Importance of Email Lists01:13
6.3 Build Your Subscriber Lists01:32
6.4 List Building Tactics00:46
6.5 Subscriber Disclosures02:19
6.6 Subscribe and Unsubscribe: Best Practices02:44
6.7 Manage and Maintain Your List03:06
6.8 Use Segmentation to Optimize Your List02:31
6.9 Quick Recap01:42
Knowledge Check
Lesson 07 – Spotlight and On a Lighter Note00:41
On a Lighter Note
Lesson 08 – Email Regulations and Laws16:19
8.1 Introduction00:52
8.2 Privacy and Data Ownership02:56
8.3 GDPR and the California Consumer Privacy Act (CCPA)02:52
8.4 Spam Laws and Regulations02:59
8.5 Best Practices to Avoid Sending Spam02:25
8.6 Sender Reputation and Deliverability02:38
8.7 Quick Recap01:37
Knowledge Check
Lesson 09 – Email Campaign Measurement10:52
9.1 Introduction00:43
9.2 Email Campaign Measurement02:13
9.3 Visualize the Email Funnel: Deliverability and List Quality01:34
9.4 Visualize the Email Funnel: Engagement and Conversion02:53
9.5 Essentials of Landing Pages02:35
9.6 Quick Recap00:54
Knowledge Check
Lesson 10 – Spotlight and On a Lighter Note00:49
On a Lighter Note
Email Marketing Foundations Quiz
Email Marketing Foundations Quiz

Section 07 – Marketing Automation Foundation
Lesson 01 – Course Introduction05:00
1.01 Course Introduction05:00
Lesson 02 – Introduction to Marketing Automation08:35
2.01 Introduction to Marketing Automation00:30
2.02 Marketing Automation Overview00:30
2.03 Increase Engagement02:12
2.04 Flatten Your Sales Funnel01:12
2.05 Close More Deals01:58
2.06 Make More Money00:48
2.07 Develop Relationships with Your Best Customers00:45
2.08 Key Takeaways00:40
Knowledge Check
Lesson 03 – Lead Capture and Nurture10:30
3.01 Lead Capture and Nurture00:26
3.02 Lead Capture and Nurture Introduction01:19
3.03 Lead Capture Process01:06
3.04 Capturing Leads Using Lead Magnets01:23
3.05 Lists and Segmentation01:46
3.06 Lead Nurturing Building a Relationship02:00
3.07 Lead Scoring01:53
3.08 Key Takeaways00:37
Knowledge Check
Lesson 04 – Customer Journey and Dynamic Segmentation06:07
4.01 Customer Journey and Dynamic Segmentation00:20
4.02 Impact of Customer Life Cycle on Automated Campaigns01:25
4.03 Marketing Automation Strategy01:19
4.04 Dynamic Segmentation02:41
4.05 Key Takeaways00:22
Knowledge Check
Lesson 05 – Triggered Communication14:04
5.01 Triggered Communication00:26
5.02 Triggered Communication01:37
5.03 Examples of Triggered Communication01:32
5.04 Automation Success01:08
5.05 Drip Campaign01:24
5.06 Drip Campaign Example01:58
5.07 Nurture Campaign Part A02:00
5.08 Nurture Campaign Part B02:10
5.09 Other Channels01:06
5.10 Key Takeaways00:43
Knowledge Check
Lesson 06 – Measurement and Attribution13:42
6.01 Measurement and Attribution00:23
6.02 Measuring Campaigns01:50
6.03 Lifetime Customer Value01:38
6.04 Email Subscriber Value01:27
6.05 Campaign Value01:12
6.06 Attribution01:57
6.07 Attribution Models01:55
6.08 Conversion Value02:38
6.09 Key Takeaways00:42
Knowledge Check
Lesson 07 – Improving Customer Retention06:48
7.01 Improving Customer Retention00:23
7.02 Reducing Churn Rate Part One01:46
7.03 Reducing Churn Rate Part Two01:46
7.04 Building Loyalty02:17
7.05 Key Takeaways00:36
Knowledge Check
Lesson 08 – Compliance and Reporting08:59
8.01 Compliance and Reporting00:25
8.02 First-Party and Third-Party Data01:04
8.03 Impact of GDPR on Marketing Automation00:54
8.04 Impact of GDPR on Email Marketing03:46
8.05 Types of Reports01:08
8.06 B2B Metrics and Tools01:06
8.07 Key Takeaways00:36
Knowledge Check
Lesson 09 – Artificial Intelligence and Marketing Automation05:26
9.01 Artificial Intelligence and Marketing00:20
9.02 How Does AI Work02:28
9.03 Benefits of AI in Marketing Automation02:17
9.04 Key Takeaways00:21
Knowledge Check
Marketing Automation Foundations Quiz
Marketing Automation Foundations Quiz

Section 08 – Website Conversion Rate Optimization Foundations
Lesson 1 – Introducing Website Conversion Rate Optimization15:15
1.1 Introduction00:44
1.2 What’s In It For Me00:43
1.3 Objectives00:18
1.4 Introducing Website Conversion Rate Optimization02:51
1.5 The Traits of Success02:10
1.6 The Amazon Example02:50
1.7 What Should You Test02:23
1.8 Robert Cialdini’s Principles of Persuasion02:42
1.9 Key Takeaways00:34
Knowledge Check
Lesson 2 – Laying the Foundations of Conversion07:15
1.1 Introduction00:20
1.2 What’s In It For Me00:30
1.3 Objectives00:08
1.4 Understanding AIDAS01:46
1.5 Understanding Information Scent03:06
1.6 Maintaining the Scent Examples01:00
1.7 Key Takeaways00:25
Knowledge Check
Lesson 3 – Getting to Know Your Customers07:43
1.1 Introduction00:23
1.2 What’s In It For Me00:35
1.3 Objectives00:12
1.4 Identify Your Visitors Goals02:20
1.5 Modeling Your Customers03:54
1.6 Key Takeaways00:19
Knowledge Check
Lesson 4 – Creating the Message11:57
1.1 Introduction00:20
1.2 What’s In It For Me00:14
1.3 Objectives00:13
1.4 Identify Your Message01:06
1.5 Sell More Effectively03:07
1.6 Microcopy04:08
1.7 What if Your Copy Still Doesn’t Convert02:21
1.8 Key Takeaways00:28
Knowledge Check
Lesson 5 – Anatomy of a Landing Page07:01
1.1 Introduction00:20
1.2 What’s In It For Me00:09
1.3 Objectives00:10
1.4 Landing Pages02:04
1.5 Elements of a Great Landing Page04:00
1.6 Key Takeaways00:18
Knowledge Check
Lesson 6 – Why Design Matters07:08
1.1 Introduction00:25
1.2 What’s In It For Me00:08
1.3 Objectives00:10
1.4 The Elements of Design02:08
1.5 Fitting Your Page Together02:44
1.6 Technical Considerations01:09
1.7 Key Takeaways00:24
Knowledge Check
Lesson 7 – Testing for Conversions06:58
1.1 Introduction00:18
1.2 What’s In It For Me00:10
1.3 Objectives00:07
1.4 Three Key Factors of Conversion04:34
1.5 The Three Factors in Action01:31
1.6 Key Takeaways00:18
Knowledge Check
Lesson 8 – Seeing the Bigger Picture08:24
1.1 Introduction00:24
1.2 What’s In It For Me00:08
1.3 Objectives00:22
1.4 Conversion Optimization and SEO00:58
1.5 Conversion Optimization and Social Media00:55
1.6 Conversion Optimization and Paid Search01:37
1.7 Conversion Optimization and Email Lists01:26
1.8 Conversion Optimization and Analytics00:56
1.9 Conversion Optimization in the Mobile World00:58
1.10 Key Takeaways00:40
Knowledge Check
Website Conversion Rate Optimization Foundations Quiz
Website Conversion Rate Optimization Foundations Quiz

Section 09 – Digital Marketing Strategy
Lesson 01 Course Introduction04:44
1.1 Course Introduction04:44
Lesson 02 Digital Marketing Strategy Overview09:21
1 Digital Marketing Strategy Overview00:59
2 What Is Digital Marketing Strategy?00:59
3 Obstacles to Strategy02:30
4 Integrated Process02:36
5 Case Study: Dive Rite01:57
6 Key Takeaways00:20
Knowledge Check
Lesson 03 Create Narratives06:36
1 Create a Narrative01:02
2 Define Objective02:08
3 Internal Narrative: Overview01:08
4 Internal Narrative Example01:48
5 Key Takeaways00:30
Knowledge Check
Lesson 04 Customer Needs12:31
1 Positioning Customer Needs01:07
2 Customer Needs01:21
3 Basic Customer Needs02:20
4 Customer Experience03:25
5 Describe Customer Segments and Personas03:43
6 Key Takeaways00:35
Knowledge Check
Lesson 05 Market Research24:34
1 Market Research00:57
2 Keyword Categorization02:06
3 Keyword Research Tools02:06
4 Research Customers03:00
5 Define Trends02:16
6 Map the Customer Journey: Identification03:20
7 Map the Customer Journey: Evaluation03:20
8 Market Research: Plan Your Strategic Approach01:35
9 Tactics03:45
10 Case Study: Loreal01:28
11 Key Takeaways00:41
Knowledge Check
Lesson 06 Marketing Calendar22:16
1 Marketing Calendar01:05
2 Map Content Demand01:05
3 Create a Visual Organizer02:45
4 Create a Content Calendar01:02
5 Assess Your Resources01:35
6 Create Videos00:57
7 Develop Process01:15
8 Plan the Right Channel Mix00:41
9 Publish the Content02:50
10 Multi-Device Engagement01:14
11 Contextualization02:04
12 Plan for Success03:18
13 Case Study: 0201:47
14 Key Takeaways00:38
Knowledge Check
Lesson 07 Measurement and Management11:35
1 Measurement and Management00:50
2 Analytics: Measure What Matters03:25
3 Customer Lifetime Value02:32
4 Measure Content Drivers03:00
5 Case study: Eloqua01:19
6 Key Takeaways00:29
Knowledge Check
Digital Marketing Strategy Quiz
Knowledge Check

Course 4

HubSpot Email Marketing Certification Training
The HubSpot Email Marketing Certification Training will guide you on how to plan an email marketing strategy and how to work on the HubSpot’s email marketing tools. This will prepare you to build an email marketing strategy and trust with your contacts.

HubSpot Email Marketing Certification Training

Lesson 1 Welcome to the Email Marketing Certification04:02
1.1 Introduction04:02
Lesson 2 Understanding Email Marketing19:08
2.1 Understanding the Importance of Email Marketing06:50
2.2 How to Build an Effective Email Marketing Strategy05:57
2.3 What does an Email Marketing Strategy look like?06:21
Knowledge Check
Lesson 3 Creating a Contact Management and Segmentation Strategy14:58
3.1 Why is Contact Management and Segmentation Important?04:13
3.2 How do you Build a Segmentation Strategy?06:59
3.3 What does a Segmentation Strategy look like?03:46
Knowledge Check
Lesson 4 Sending the Right Email18:09
4.1 Why is Sending the Right Email Important?03:14
4.2 How do you send the Right Email?07:08
4.3 What does Sending the Right Email Look Like?07:47
Knowledge Check
Lesson 5 Creating a High-Performing Email27:21
5.1 Why Focus on High-Performing Email?05:14
5.2 How do you Create a High-Performing Email?15:51
5.3 What do High-Performing Emails Look Like?06:16
Knowledge Check
Lesson 6 Understanding Email Deliverability28:26
6.1 Why is Email Deliverability Important?04:22
6.2 How can you take control of your Email Deliverability for your Business?14:16
6.3 What does Email Deliverability Look like in Practice?09:48
Knowledge Check
Lesson 7 Outlining the design of Your Marketing Emails21:15
7.1 Why is Focusing on your Email Design Important?04:13
7.2 How do you Outline the Design of your Marketing Emails?12:06
7.3 What type of Email designs can you use?04:56
Knowledge Check
Lesson 8 Analyzing Your Marketing Emails15:40
8.1 Why is Analyzing your Marketing Emails Important?03:06
8.2 How do you Analyze your Marketing Emails?09:27
8.3 What does Email Marketing Analysis Look Like?03:07
Knowledge Check
Lesson 9 Testing Your Marketing Emails19:22
9.1 Why is testing your Marketing Emails Important?02:45
9.2 How to develop tests for your marketing Emails13:57
9.3 What does an Email Marketing test Look like?02:40
Knowledge Check
Lesson 10 Developing Relationships with Lead Nurturing31:59
10.1 Why is Lead Nurturing Important?07:05
10.2 How to develop relationships using lead Nurturing Campaigns09:08
10.3 What does Developing relations with lead Nurturing look like?14:13
10.4 Final Cut01:33
Knowledge Check
HubSpot Email Marketing Certification Exam
HubSpot Email Marketing Certification Exam

Course 5 Online Classroom Flexi Pass

Digital Marketing Capstone
Simplilearn’s Digital Marketing Capstone project will give you an opportunity to implement the skills you learned in the Digital Marketing Associate Master’s Program. Through dedicated mentoring sessions, you’ll learn how to solve a real-world, industry-aligned case study.

Digital Marketing Capstone

Lesson 01: Digital Marketing Capstone
1.01 Capstone Overview
1.02 Project Access


  • Vast selection of courses and labs Access
  • Unlimited access from all devices
  • Learn from industry expert instructors
  • Assessment quizzes and monitor progress
  • Vast selection of courses and labs Access
  • Blended Learning with Virtual Classes
  • Access to new courses every quarter
  • 100% satisfaction guarantee

You Will Get Certification After Completetion This Course.

Instructor Led Lectures
All IT Tutor Pro Formerly It Nuggets Courses replicate a live class experience with an instructor on screen delivering the course’s theories and concepts.These lectures are pre-recorded and available to the user 24/7. They can be repeated, rewound, fast forwarded.
Visual Demonstrations, Educational Games & Flashcards
IT Tutor Pro Formerly It Nuggets recognizes that all students do not learn alike and different delivery mediums are needed in order to achieve success for a large student base. With that in mind, we delivery our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.
Mobile Optimization & Progress Tracking
Our courses are optimized for all mobile devices allowing students to learn on the go whenever they have free time. Students can access their courses from anywhere and their progress is completely tracked and recorded.
Practice Quizzes And Exams
IT Tutor Pro Formerly It Nuggets Online’s custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure you are confident on the topic you are learning.
World Class Learning Management System
IT Tutor Pro Formerly It Nuggets provides the next generation learning management system (LMS). An experience that combines the feature set of traditional Learning Management Systems with advanced functionality designed to make learning management easy and online learning engaging from the user’s perspective.

Frequently Asked Questions

How does online education work on a day-to-day basis?
Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.
Is online education as effective as face-to-face instruction?
Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.
Do employers accept online degrees?
All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.
Is online education more conducive to cheating?
The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.
How do I know if online education is right for me?
Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
What technical skills do online students need?
Our platform typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.