Course Syllabus

Introduction

This Digital Marketing Certification Course transforms you into a complete digital marketer with expertise in top domains like search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Become industry-ready learning the latest tools, working on real-world projects, and attending Masterclasses from the Facebook team.

In this beginner’s course, you’ll learn how to generate more traffic to your business’s website, increase your ranking on Google, generate compelling content that will drive interest and sales, create social media posts that people will want to share, and learn how to keep customers coming back. This course is for business owners, entrepreneurs, and working professionals.

After you complete this introductory course, you’ll have the opportunity to dive deeper into each subject in specialized courses in the following areas: Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, and How to Build a Website.

Social media marketing has stemmed from people’s communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin.

The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.

The internet is one of the fastest-growing technologies of this age. According to reports, global internet users increased from only 413 million in the year 2000 to 3.4 billion in 2016. As of the third quarter of 2019, there were over 4.33 billion active internet users.

Since the current global population is 7.74 billion, simple math would place internet penetration at roughly 56 percent. In other words, more than half of the world is on the web.

As you can imagine, this high online population number presents a massive opportunity for marketers. Part of being a marketer involves connecting with people to promote specific goods and services.

Digital marketing includes every marketing strategy that relies on electronic devices or the internet. As a business, you should maximize these digital channels like social media, email, and your own website to raise awareness and connect with current and prospective customers. To be relative and competitive in your industry, you’ll need to embrace at least a few aspects of digital marketing.

Developing a marketing strategy is no joke. It requires deep analysis and an understanding of best practices across multiple channels. It’s so complicated, in fact, that it often makes more sense to outsource the process than attempt to do it in-house. We’re here to help you understand some key concepts and basics of digital marketing to get you on the right track.

Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. But online advertising is just the tip of the iceberg. Marketers have to dig deep into today’s vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business.

Search engine optimization, pay-per-click advertising, and conversion rate optimization techniques work in tandem to demystify consumer behaviors, capture customers’ attention, and turn people into loyal buyers over time. No digital marketing campaign should be without these critical activities.