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Advanced Website Conversion Rate Optimization Certification Training

Course Description

Advanced Website Conversion Rate Optimization Certification Training

Become an expert in conversion optimization through this Advanced Website Conversion Rate Optimization Certification Training course. Learn how you can use an effective framework to help convert your website’s visitors into sales leads and gain a firm understanding of online marketing.

Course Overview

Master the skills that enable you to consistently increase landing page conversion rates on microsites and websites with Simplilearn’s Conversion Rate Optimization course. You will learn about the various aspects of conversion optimization and how to analyze website traffic so you can design campaigns that can capture visitors’ attention.


This CRO training course is best suited for professionals who want to specialize in Website Conversion Rate Optimization, including digital marketers, optimization and analytics professionals, professionals seeking to increase profits for their online business, and digital marketers who use a data-driven approach to generate revenue.


There are no particular prerequisites for the CRO certification. However, participants should have a working knowledge of the internet and Microsoft Office. Although not required, many participants also benefit from our Conversion Optimization Foundations course.

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Course Syllabus

Section 1 : Introduction to Website Conversion Rate Optimization

1 Introduction to Website Conversion Rate Optimization
2 Knowledge Check

Section 2 : Conversion Planning

1 Three Steps to Increase Conversion
2 Developing an Optimization Framework
3 Getting to Know the Four Key Personas
4 Planning with Personas
5 Knowledge Check

Section 3 : The Design Concepts of Conversion

1 Designing for Conversion
2 Building the Perfect Landing Page
3 Designing for Mobile
4 The Two Minute Visitor
5 Knowledge Check

Section 4 : Creating Conversion Structure

1 Discovering The Testing Cycle
2 Eye Tracking Heatmaps and Visual Clarity
3 Website Conversion Rate Optimization Toolbox
4 Knowledge Check

Section 5 : Gaining Momentum

1 Building Your Credibility
2 All About Us
3 Build a Consistent Trail
4 Attention Interest Desire Action Satisfaction (AIDAS)
5 Knowledge Check

Section 6 : Starting the Conversation

1 Optimizing your Web Copy
2 The Voice of the Customer
3 Improving Blog Conversions
4 Getting Email Marketing Right
5 Knowledge Check

Section 7 : Web Analytics Analysis and Measurement

1 Analytics and Optimization
2 Working with KPI
3 Knowledge Check

Section 8 : Taking Action and Optimizing your Product

1 Converting with Social Media Trends
2 Dealing with Shopping Cart Abandonment
3 The Key Elements of Any Product Page
Knowledge Check

Section 9 : Conversion with PPC

1 Conversion with PPC
2 Knowledge Check


  • Vast selection of courses and labs Access
  • Unlimited access from all devices
  • Learn from industry expert instructors
  • Assessment quizzes and monitor progress
  • Vast selection of courses and labs Access
  • Blended Learning with Virtual Classes
  • Access to new courses every quarter
  • 100% satisfaction guarantee

You Will Get Certification After Completetion This Course.

Instructor Led Lectures
All IT Tutor Pro Formerly It Nuggets Courses replicate a live class experience with an instructor on screen delivering the course’s theories and concepts.These lectures are pre-recorded and available to the user 24/7. They can be repeated, rewound, fast forwarded.
Visual Demonstrations, Educational Games & Flashcards
IT Tutor Pro Formerly It Nuggets recognizes that all students do not learn alike and different delivery mediums are needed in order to achieve success for a large student base. With that in mind, we delivery our content in a variety of different ways to ensure that students stay engaged and productive throughout their courses.
Mobile Optimization & Progress Tracking
Our courses are optimized for all mobile devices allowing students to learn on the go whenever they have free time. Students can access their courses from anywhere and their progress is completely tracked and recorded.
Practice Quizzes And Exams
IT Tutor Pro Formerly It Nuggets Online’s custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. Students will have practice quizzes after each module to ensure you are confident on the topic you are learning.
World Class Learning Management System
IT Tutor Pro Formerly It Nuggets provides the next generation learning management system (LMS). An experience that combines the feature set of traditional Learning Management Systems with advanced functionality designed to make learning management easy and online learning engaging from the user’s perspective.

Frequently Asked Questions

How does online education work on a day-to-day basis?
Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.
Is online education as effective as face-to-face instruction?
Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.
Do employers accept online degrees?
All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.
Is online education more conducive to cheating?
The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.
How do I know if online education is right for me?
Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
What technical skills do online students need?
Our platform typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.