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Advanced Pay Per Click (PPC) Certification Training

Course Description

Advanced Pay Per Click (PPC) Certification Training

The Advanced PPC Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your Digital Marketing career with hands-on experience in managing paid marketing initiatives.

PPC Course Overview

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.


PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.


There are no prerequisites for this PPC Certification training. However, basic Digital Marketing knowledge is recommended.

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Course Syllabus

Course Introduction

0.01 Course Introduction

Lesson 01 – Psychology of Search

1.01 Introduction
1.02 The Search Process
1.03 How an Advertiser Fits into the Search Process
1.04 Key Takeaways
Knowledge Check

Lesson 02 – Buying Funnel

2.01 Introduction
2.02 Understanding The Buying Funnel
2.03 Target Users throughout the Funnel
2.04 Channels to Leverage throughout the Buying Funnel
2.05 Key Takeaways
Knowledge Check

Lesson 03 – Understanding Keyword Organization

3.01 Introduction
3.02 How Keywords Change During the Buying Funnel
3.03 Types of Keywords
3.04 Identify the Primary Searcher
3.05 Key Takeaways
Knowledge Check

Lesson 04 – Keyword Match Types

4.01 Introduction
4.02 Difference Between Semantic and Syntactic Match Types
4.03 Using Syntactic Match Types Phrase Match
4.04 Using Semantic Match Types
4.05 Key Takeaways
Knowledge Check

Lesson 05 – Negative Keywords and Managing Search Terms

5.01 Introduction
5.02 Search Terms used to Trigger your Keywords
5.03 Negative Keyword Match Types Function
5.04 How to Use Negative Keywords Throughout your Account
5.05 N-Gram Analysis
5.06 Key Takeaways
Knowledge Check

Lesson 06 – Keyword Research

6.01 Introduction
6.02 Examine the Website for Keywords and Keyword Ideas
6.03 Utilize the Analytics for Keyword Ideas
6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas
6.05 Key Takeaways
Knowledge Check

Lesson 07 – Creating Compelling Ads

7.01 Introduction
7.02 Understand Ad Components
7.03 Where to Send Traffic
7.04 Features and Benefits
7.05 Create a Call-to-Action
7.06 Craft Ads That Match the Buying Cycle
7.07 Key Takeaways
Knowledge Check

Lesson 08 – Advanced Ad Features

8.01 Introduction
8.02 Dynamically Customize Ads
8.03 Prequalify a B2B Audience
8.04 Ensure Your Ads Are Complete
8.05 Key Takeaways
Knowledge Check

Lesson 09 – Ad Testing

9.01 Introduction
9.02 Types of Ad Testing
9.03 Single and Multi Ad Group Testing
9.04 Testing Metrics and Data
9.05 Key Takeaways
Knowledge Check

Lesson 10 – Ad Extensions

10.01 Introduction
10.02 Meaning of Ad Extensions
10.03 Utilize Informational Extensions
10.04 List Additional Options to Interact with Your Business
10.05 Create Special Promotions and Prices for Ads
10.06 Use Additional Options
10.07 Key Takeaways
Knowledge Check

Lesson 11 – Campaign Types Budget and Reach

11.01 Introduction
11.02 Choosing the Appropriate Campaign Type
11.03 Selecting the Right Networks for Your Ads
11.04 Setting and Controlling Your Budgets
11.05 Exploring Other Settings
11.06 Key Takeaways
Knowledge Check

Lesson 12 – Location and Language Targeting

12.01 Introduction
12.02 Choosing the Locations for Your Ads
12.03 Using Advanced Location
12.04 Selecting the Appropriate
12.05 Key Takeaways
Knowledge Check

Lesson 13 – Introduction to Audience Types

13.01 Introduction
13.02 The Remarketing Process
13.03 Customer Match with CRM Data
13.04 Expand Audiences with Similar Lists
13.05 Target Users with In-Market and Affinity Audiences
13.06 Demographic Targeting Options
13.07 Key Takeaways
Knowledge Check

Lesson 14 – How to Segment Data and Create Lists

14.01 Introduction
14.02 Segment your data
14.03 Creating a Remarketing List
14.04 Creating Customer Match
14.05 Key Takeaways
Knowledge Check

Lesson 15 – Using the Audience Lists to Reach Customers

15.01 Introduction
15.02 Comparing Targeting and Observation
15.03 Using Audience Bid Modifiers
15.04 Analyzing Customer Data Using Audience Insights
15.05 Key Takeaways
Knowledge Check

Lesson 16 – Introduction to the Display Network

16.01 Introduction
16.02 Understanding the Targeting Options
16.03 Listing the Display Ad Formats
16.04 Choosing the Targeting Method Based on the Funnel
16.05 Key Takeaways
Knowledge Check

Lesson 17 – Display Targeting Options

17.01 Introduction
17.02 Contextual Targeting
17.03 Placement Targeting
17.04 Layered Targeting
17.05 Blocking Inappropriate Content
17.06 Key Takeaways
Knowledge Check

Lesson 18 – Display Ad Formats

18.01 Introduction
18.02 Create Effective Responsive Ads
18.03 Upload Image Ads
18.04 When to Use Image and Responsive Ads
18.05 Key Takeaways
Knowledge Check

Lesson 19 – Setting And Measuring Goals

19.01 Introduction
19.02 Setting Goals
19.03 Measuring Goals
19.04 Attribution Methods
19.05 Key Takeaways
Knowledge Check

Lesson 20 – Bidding and Attribution

20.01 Introduction
20.02 Choose a Bid Method
20.03 Automate Manual Bidding
20.04 Apply Bid Modifiers
20.05 Key Takeaways
Knowledge Check

Lesson 21 – Reporting and Testing

21.01 Introduction
21.02 Customize the Interface
21.03 Create Reports and Dashboards
21.04 Click Fraud
21.05 Drafts and Experiments
21.06 Key Takeaways
Knowledge Check

Lesson 22 – Ad group organization

22.01 Introduction
22.02 Create Tightly Themed Ad Groups
22.03 Bulk Ad Group Creation
22.04 Key Takeaways
Knowledge Check

Lesson 23 – Campaign Organization

23.01 Introduction
23.02 When to Create Seperate Campaigns
23.03 Organize Campaigns Based on the Goals
23.04 Process of Account Organization
23.05 Key Takeaways.mp4
Knowledge Check

Lesson 24 – Working with Multiple Accounts

24.01 Introduction
24.02 Working with Google Ads Manager
24.03 Managing Multiple Users Account Access
24.04 Making Bulk Changes with the Google Ads Editor
24.05 Key Takeaways
Knowledge Check

Lesson 25 – Introduction to Quality Score

25.01 Introduction
25.02 How Ad Rank Functions
25.03 The Quality Score Factors
25.04 Difference between Visible vs Auction Quality Scores
25.05 Key Takeaways
Knowledge Check

Lesson 26 – Working with Quality Score

26.01 Working with Quality Score
26.02 Assess Quality Score Data
26.03 Improving Your Quality Score
26.04 Using Impression Share
26.05 keytakeaway
Knowledge Check

Lesson 27 – Quality Score Diagnosis and Pivot Tables

27.01 Introduction
27.02 Downloading Quality Score Data
27.03 Creating Pivot Tables
27.04 Key Takeaways
Knowledge Check

Lesson 28 – Setting Up Your PPC Strategy

28.01 Introduction
28.02 Plan and conduct a strategic Interview
28.03 Create a Maketing Plan
28.04 Create a checklist to ensure Completion
28.05 Key takeways
Knowledge Check

Lesson 29 – Creating Your Account

29.01 Introduction
29.02 Implementing Account Tracking
29.03 Planning Account Creation
29.04 Create the Account
29.05 Key Takeaways
Knowledge Check

Lesson 30 – Managing Your Account

30.01 Introduction
30.02 Operate an Active Campaign to Keep It on Target
30.03 Refine the Campaigns Targets
30.04 Manage a Long-Term PPC Account
30.05 Key Takeaways
Knowledge Check

Lesson 31 – Shopping and Video Campaigns

31.01 Introduction
31.02 Create a Shopping Campaign
31.03 Create a Video Campaign
31.04 Key Takeaways
Knowledge Check

Lesson 32 – Automation and Other Tools

32.01 Introduction
32.02 Automating Your Google Ads Account
32.03 Other Tools Required for Automation
32.04 Key takeways
Knowledge Check


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You Will Get Certification After Completetion This Course.

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Frequently Asked Questions

How does online education work on a day-to-day basis?
Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.
Is online education as effective as face-to-face instruction?
Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.
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Is online education more conducive to cheating?
The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.
How do I know if online education is right for me?
Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
What technical skills do online students need?
Our platform typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.