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Certified Advanced Email Marketing Training

Course Description

Advanced Email Marketing Certification Training

This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.

Course Overview

This Advanced Email Marketing Course covers advanced marketing strategies and guides in creating effective advertisements to promote a product or service, request business, solicit sales/donations, and build loyalty, trust, and brand awareness.


This course is best suited for those who want to leverage email as a marketing tool, including business owners and entrepreneurs, internet marketers, affiliate marketers, bloggers, and marketing and business development professionals who want more traffic, sales, and conversions.


Although not required, it’s ideal if participants complete the Email Marketing Foundations course before opting for this course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

Course Highlights

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Upon completion of your training, you’ll receive a personalized certificate of completion to help validate to others your new skills.

Course Syllabus

Lesson 01 – Course Introduction

1.01 Course Introduction

Lesson 02 – Introduction to Advanced Email Marketing

2.01 Introduction to Advanced Email Marketing
2.02 Introduction to Email Marketing
2.03 Increasing Value of Email in Marketing
2.04 Identifying the Email Sender
2.05 Key Takeaways
Knowledge Check

Lesson 03 – Write Better Subject Lines

3.01 Write Better Subject Lines
3.02 The Critical Importance of the Subject Line
3.03 Deciding Subject Line Length
3.04 Subject Line Wording Improves Performance
3.05 Words in the Subject Line-Actions, Promises and Outcomes
3.06 Industry Examples
3.07 Key Takeaways
Knowledge Check

Lesson 04 – Develop Emails that Drive Results

4.01 Develop Emails that Drive Results
4.02 Critical Email Design Factors
4.03 Utilize and Optimize Preheader, Headline, and Call-to-Action
4.04 Understand Color Contrast and White Space
4.05 Create Readable, Actionable Text
4.06 Utilize Mobile-Responsive Emails
4.07 Key Takeaways
Knowledge Check

Lesson 05 – Optimize Your Email Content

5.01 Optimize Your Email Content
5.02 Create Great Content
5.03 Develop a Brand Voice and Strategy
5.04 Benefits of Using Images in Email
5.05 Integrate Video for Higher Engagement
5.06 Use Email with Other Digital Channels
5.07 Key Takeaways
Knowledge Check

Lesson 06 – List Management Strategies

6.01 Subscriber List Management Strategies
6.02 Issues of Subscriber Consent to Send Emails
6.03 List is a Business Asset
6.04 Manage Churn Rate and Improve
6.05 Understand Personalization
6.06 Utilize Recognition and Rewards
6.07 Key Takeaways
Knowledge Check

Lesson 07 – Automating Your Emails

7.01 Automating Your Emails
7.02 The Demonstrated Value of Automated Emails
7.03 Get Started with Welcome Emails
7.04 Understand Date-Based Triggers
7.05 Understanding Action and Event Triggers
7.06 Key Takeaways
Knowledge Check

Lesson 08 – Create Optimal Landing Pages

8.01 Create Optimal Landing Pages
8.02 The Purpose of Landing Pages
8.03 Types of Landing Pages
8.04 Landing Page Design and Layout
8.05 Human Factors in Landing Page Design
8.06 Consistency in Message
8.07 Optimize Call-to-action and Lead Capture
8.08 Key Takeaways
Knowledge Check

Lesson 09- Create an Email Campaign Checklist

9.01 Create an Email Campaign Checklist
9.02 Email Preflight Strategy
9.03 Create a Preflight Review Checklist
9.04 Test Your Emails
9.05 Timing Strategies for Email Campaigns
9.06 Key Takeaways
Knowledge Check

Lesson 10 – GDPR for Digital Marketers

10.01 Overview
10.02 Implications of GDPR
10.03 Email Marketing and GDPR
10.04 Audit and Review for GDPR
Knowledge Check


You Will Get Certification After Completetion This Course.


Frequently Asked Questions

Instructional methods, course requirements, and learning technologies can vary significantly from one online program to the next, but the vast bulk of them use a learning management system (LMS) to deliver lectures and materials, monitor student progress, assess comprehension, and accept student work. LMS providers design these platforms to accommodate a multitude of instructor needs and preferences.

Online education may seem relatively new, but years of research suggests it can be just as effective as traditional coursework, and often more so. According to a U.S. Department of Education analysis of more than 1,000 learning studies, online students tend to outperform classroom-based students across most disciplines and demographics. Another major review published the same year found that online students had the advantage 70 percent of the time, a gap authors projected would only widen as programs and technologies evolve.

All new learning innovations are met with some degree of scrutiny, but skepticism subsides as methods become more mainstream. Such is the case for online learning. Studies indicate employers who are familiar with online degrees tend to view them more favorably, and more employers are acquainted with them than ever before. The majority of colleges now offer online degrees, including most public, not-for-profit, and Ivy League universities. Online learning is also increasingly prevalent in the workplace as more companies invest in web-based employee training and development programs.

The concern that online students cheat more than traditional students is perhaps misplaced. When researchers at Marshall University conducted a study to measure the prevalence of cheating in online and classroom-based courses, they concluded, “Somewhat surprisingly, the results showed higher rates of academic dishonesty in live courses.” The authors suggest the social familiarity of students in a classroom setting may lessen their sense of moral obligation.

Choosing the right course takes time and careful research no matter how one intends to study. Learning styles, goals, and programs always vary, but students considering online courses must consider technical skills, ability to self-motivate, and other factors specific to the medium. Online course demos and trials can also be helpful.
Our platform is typically designed to be as user-friendly as possible: intuitive controls, clear instructions, and tutorials guide students through new tasks. However, students still need basic computer skills to access and navigate these programs. These skills include: using a keyboard and a mouse; running computer programs; using the Internet; sending and receiving email; using word processing programs; and using forums and other collaborative tools. Most online programs publish such requirements on their websites. If not, an admissions adviser can help.